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The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that wires and cables are evolving from commodities into trusted consumer brands
Ganapathy Viswanathan Sep 7, 2026 11:54 AM
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
e4m Staff Sep 7, 2026 11:47 AM
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines how experiences, personalisation and meaningful moments are redefining luxury
Shantomoy Ray Sep 5, 2026 2:50 PM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.
e4m Staff Sep 3, 2026 11:10 AM



































