bing
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
e4m Staff Jun 15, 2026 2:55 PM
The Prime Minister appreciated the trend for bringing the youth towards their cultural roots in a new way
Vaishnavi Deshpande Jan 27, 2026 1:20 PM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
The company has expanded its AI-powered dubbing and translation tools for Reels to include Hindi and Portuguese, in addition to English and Spanish
e4m Staff Oct 10, 2025 1:04 PM
The winning brief came from Bingo!, the packaged snacks brand from ITC Foods, which sought innovative packaging for its festive gift packs
Lauren Stiebing, Founder and CEO of LS International, shared her insights in a social media post on the evolving landscape of marketing leadership
Our weekly take on ads that caught our eye or failed to make an impression
Soumya Gawri Jul 26, 2025 8:45 AM
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
e4m Staff Jul 25, 2025 2:57 PM
The platform will showcase yesteryear hits like Byomkesh Bakshi, Circus, Hum Log, and Buniyaad
e4m Staff Jul 16, 2025 9:26 AM
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
Soumya Gawri May 26, 2025 12:52 PM
This collaboration gives Tata Play Binge users access to a wide range of award-winning titles
e4m Staff May 9, 2025 11:28 AM
The brand has partnered with Hoopr Brand Solutions for a music video starring Yadav and Sharda
e4m Staff Feb 26, 2025 3:36 PM
The brand has unveiled its latest campaign, “Mad About Triangles” with Raghu Ram at its center as the “Chief Triangle Officer"
e4m Staff Feb 18, 2025 12:02 PM
The collaboration leverages the explosive growth of K-pop on Spotify among young, trend-savvy listeners and positions ITC Bingo as a brand that's in tune with Gen Z’s cultural pulse
NATIVE CONTENT Sep 20, 2024 5:01 PM
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
The product is being launched as a companion app under the name Akash Go
e4m Staff Jul 11, 2024 10:38 AM
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
e4m Staff Mar 14, 2024 2:10 PM
Tata Play Binge has added the dialect-based OTT app STAGE for showcasing hyperlocal entertainment
e4m Staff Jan 8, 2024 12:50 PM
Through FanCode, users will be able to access more than 15 different sports
e4m Staff Dec 20, 2023 12:40 PM
The TVC is centred on Bingo! Tedhe Medhe Chatpata Twist and has been conceptualized by Ogilvy
The company has teamed up with integrated creative agency Pixelfox for the same
e4m Staff Sep 18, 2023 1:02 PM
The digital campaign is designed to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and more
exchange4media Staff Jul 18, 2023 7:16 PM
The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps
exchange4media Staff Jun 26, 2023 4:00 PM
The new version has been called Search Generative Experience
exchange4media Staff May 11, 2023 11:23 AM
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
exchange4media Staff Feb 11, 2023 8:49 AM
AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
Kanchan Srivastava Feb 8, 2023 8:12 AM
ITC’s Bingo! to be KBFC’s official snacking partner for Indian Super League 2022
exchange4media Staff Oct 7, 2022 12:54 PM
Along with OTT content aggregation, Tata Play Binge will now provide 100 games like Boulder Blast, Bowling Stars and Bottle Shoot on its platform
exchange4media Staff Oct 4, 2022 12:38 PM
The platform is the 17th OTT app apart from Disney+ Hotstar, ZEE5 and SonyLIV to collaborate with Tata Play Binge
exchange4media Staff Sep 23, 2022 12:05 PM
hoichoi’s premium Bengali content library will be available on Tata Play Binge mobile app
exchange4media Staff Jul 19, 2022 9:35 AM
Bingo helps marketers achieve their brand & sales goals by identifying platforms and optimising media spends
exchange4media Staff Jan 28, 2022 1:56 PM
The ad tech veteran was the former head of publisher services at AOL
exchange4media Staff Nov 8, 2021 11:14 AM
Subscribers will be able to access the new content library on existing subscriptions across large screen connected devices and Tata Sky Binge Mobile app
exchange4media Staff Sep 22, 2021 12:05 PM
The partnership will allow Tata Sky users to access Prime Video content via Binge
exchange4media Staff Jul 26, 2021 1:29 PM
Users can access Tata Sky's partner apps such as Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream
exchange4media Staff Jun 2, 2021 2:08 PM
The business will be managed by the Mumbai office of Havas
exchange4media Staff Mar 3, 2021 10:51 AM
Santa won’t be paying you a visit this year owing to the pandemic but you can still end this year with joys and laughter
exchange4media Staff Dec 23, 2020 3:19 PM
Tata Sky Binge will add several on-demand titles from CuriosityStream’s library
exchange4media Staff Nov 19, 2020 3:48 PM
The partnership will add 1000+ hours of content to Tata Sky Binge
exchange4media Staff Nov 3, 2020 3:56 PM
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Nafisa Shaheen Oct 16, 2020 9:31 AM
The ‘Match Start, Bingo! Start’ campaign will be broadcasted across television and digital media
exchange4media Staff Sep 28, 2020 1:30 PM
Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for Tata Sky
exchange4media Staff Sep 8, 2020 10:58 AM
Office 365 has also been renamed as Microsoft 365 and Windows Defender will now be called Microsoft Defender
exchange4media Staff Aug 31, 2020 11:00 AM