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ITC Sab Saath Badhein

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

Ranveer

The brand has launched 'Ranveer ko Mazza Chakhao' contest inviting unusual flavour combinations

exchange4media Staff Jun 6, 2019 2:49 PM

Maxxis Tyres Paanch Saal Bemisaal

Conceptualised by Grapes Digital, the month-long campaign started with teaser posts on April 22nd, followed by the hero video release on May 8th

exchange4media Staff May 22, 2019 5:05 PM

Bingo

The actor to promote Bingo! snacks portfolio across multiple media touch points

exchange4media Staff May 15, 2019 4:58 PM

breakfast

‘Breakfast to Bed Binge’ to feature House of Cards, Scandal, The Big Bang Theory among others

exchange4media Staff Dec 26, 2018 5:26 PM

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Mukesh Agarwal Aug 18, 2017 8:04 AM

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

Malvika Mehra launches Tomorrow Creative Lab

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

exchange4media Staff Nov 18, 2016 9:10 AM

We are trending ahead of competitors who have been around for over 20 years : Ferzad Palia, Colors Infinity

Colors Infinity completed its first year with quarterly advertising growth of approximately 30%, in terms of the number of advertisers on board

exchange4media Staff Aug 2, 2016 8:00 AM

'Bingo! Mad Angles Music Star in association with 9X Tashan' launches for Punjabi audience

The hunt will culminate with the winner getting an opportunity to record the ‘Bingo! Mad Angle Song’ along with singers from Punjab including Badshah, Hardy Sandhu, Akay and Ammy Vrik

exchange4media Staff Nov 4, 2015 5:35 PM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 10:39 AM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 8:11 AM

Why is Microsoft exiting online display advertising?

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

Abhinn Shreshtha Jul 10, 2015 8:40 AM

AOL to handle sales for Microsoft display ads in 9 markets

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

“Embedding analytics in business is imperative”

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM

The digital blockbuster hits and flops of 2012

Manish Agarwal, CEO, Reliance Ent Digital puts the spotlight on few forecasts for 2012 that became timeless, and some that fell by the way

Manish Agarwal Jan 1, 2013 7:04 PM

Mobile search drives 30% of APAC’s mobile traffic: Adobe

Mobile search is most advanced in Australia and Japan, driving upwards of 40% of mobile web traffic, while India is at about 35%

exchange4media Staff Aug 7, 2012 7:58 PM