beauty
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India
e4m Staff Jun 24, 2026 11:54 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
e4m Staff Jun 18, 2026 1:21 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his shift from comedy creator to a recognised voice in beauty
Shalinee Mishra Mar 18, 2026 9:05 AM
Puja Singh has over 15 years of experience in the beauty and personal care industry
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Luxury skincare D2C company RAS Beauty is the first investment from Dabur Ventures
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids
e4m Staff Feb 18, 2026 7:46 PM
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
Prior to this elevation, Sunanda Khaitan served as Vice President & Business Head of Lakmē
e4m Staff Jan 29, 2026 4:09 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads
Sunidhi Vijay Dec 29, 2025 9:05 AM
Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences
Soumya Gawri Dec 23, 2025 9:27 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users
e4m Staff Nov 28, 2025 6:03 PM
Meet Dalai Roopdhar Nanda Goutham, the IITian who quietly became the backbone of Yes Madam — and what his return to the company may mean
Pooja Yadav Nov 28, 2025 9:28 AM
Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year
e4m Staff Nov 12, 2025 12:50 PM
Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day event in Delhi, co-produced by Nykaa and BookMyShow Live
e4m Staff Nov 10, 2025 8:35 AM
Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign
Soumya Gawri Nov 7, 2025 8:25 AM
Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare
e4m Staff Nov 3, 2025 11:40 AM
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
e4m Staff Oct 14, 2025 4:50 PM
From digital-first, community-driven initiatives, to micro- and nano-influencers, short-form content & interactive campaigns, beauty brands are tweaking the marketing playbook to engage Gen Z
Pooja Yadav Sep 29, 2025 8:50 AM
The podcast covers the latest insights on beauty market dynamics, premiumisation, community-driven branding, emerging trends and startup wisdom
e4m Staff Sep 23, 2025 3:30 PM
From aspirational promises to ingredient-driven narratives, Indian beauty brands are rewriting the rules of creative communication by putting science at the centre of storytelling
Aryendra Khan Sep 22, 2025 8:31 AM