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Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Imran Fazal Jul 3, 2026 8:59 AM
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
Simran Sabherwal Jun 30, 2026 9:21 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
e4m Staff Jun 23, 2026 7:59 AM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
e4m Staff Jun 15, 2026 1:39 PM
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
e4m Staff Jun 15, 2026 11:27 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
Saugata Basuray is currently the Wholetime Director and Interim Chief Executive Officer of Castrol India
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Sources said BARC’s renewal application was submitted following the ministry’s decision to extend the compliance window for existing TV audience measurement agencies
Imran Fazal May 20, 2026 1:48 PM
As Connected TV scales rapidly, marketers are shifting from chasing reach to rebuilding control in a fragmented, data-rich ecosystem, note industry observers
Anuja Jain Apr 24, 2026 9:09 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks
Shantanu David Apr 7, 2026 8:56 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
Reacting to the MIB’s updated policy architecture, LV Krishnan, CEO of TAM Media Research, described the move as both timely and progressive
Imran Fazal Mar 28, 2026 3:09 PM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
With digital driving over 100% of growth, for marketers video now delivers both scale and performance, a combination that was earlier split across television for awareness and search for conversion
Anuja Jain Mar 26, 2026 9:13 AM
As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players
Anuja Jain Mar 23, 2026 9:22 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change
Pooja Yadav Mar 5, 2026 9:28 AM
The rebranding comes following the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025
e4m Staff Feb 26, 2026 3:32 PM