appliances
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Ganapathy Viswanathan May 13, 2026 7:55 AM
Previously, Khanna worked with global organisations including Samsung, LG Electronics and Panasonic
e4m Staff May 6, 2026 12:17 PM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
Amlan joins Versuni India from Samsung Electronics India, where he most recently served as General Manager – Category Head, Galaxy S Series
e4m Staff Feb 12, 2026 3:18 PM
By becoming part of the narrative, Haier moves beyond visibility to meaningful connection
e4m Staff Jan 12, 2026 1:37 PM
The TVC amplifies the new visual brand appeal and communicates its modern ethos far more effectively
NS Satish, President of Haier Appliances India, is optimistic this festive season, betting big on innovation and its target of crossing Rs 11,000 crores in revenues in FY26
Simran Sabherwal Oct 7, 2025 9:04 AM
Vishal Gupta has 19 years’ experience of working in sectors across consumer durables, liquor, FMCG, healthcare
e4m Staff Sep 23, 2025 2:44 PM
As part of the two-year association, the actor will promote the brand’s cooler range along with its soon-to-be-launched refrigerator and air conditioner lines
e4m Staff Aug 22, 2025 2:15 PM
The funding has been led by Fireside Ventures with Participation from Dharana Capital
e4m Staff Aug 19, 2025 12:48 PM
The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity
e4m Desk Jun 30, 2025 11:25 AM
The campaign positions Siemens as the ultimate destination for intelligent and effortless cooking
e4m Staff Sep 23, 2024 4:25 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of Philips products
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
e4m Staff Apr 30, 2024 10:42 AM
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years
Ruhail Amin Jun 14, 2023 9:47 PM
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
exchange4media Staff Jun 6, 2023 11:58 AM
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Deba Ghoshal Jun 5, 2023 9:23 AM
She has over 15 years of experience in marketing and brand management across B2C and B2B brands
exchange4media Staff Mar 29, 2023 11:54 AM
At unveiling of the Dentsu-e4m Digital Advertising Report 2023, Gulbahar Taurani spoke about Web 3.0 and how it is changing the point of view of brands
exchange4media Staff Feb 6, 2023 11:17 AM
With Tandon exiting Hisense, the company now plans to rejig its top management
exchange4media Staff Dec 16, 2022 3:12 PM
At Pitch BrandTalk 2022, the President of Haier Appliances India spoke about innovating with the brand’s products and getting inspired from customer experience
exchange4media Staff Nov 30, 2022 1:15 PM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
The aim is to continue to lead the industry with innovative, smart, and connected appliances
exchange4media Staff Jul 20, 2022 12:52 PM
The TVC campaign has been conceptualised and created jointly with Creativeland Asia
exchange4media Staff Apr 9, 2022 8:36 AM
The actor will feature in a series of campaigns for the brand, starting this April
exchange4media Staff Mar 29, 2022 1:42 PM
Syska has launched the ‘Styles you, as you’ campaign digitally
exchange4media Staff Mar 1, 2022 4:22 PM
This campaign unveils a new range of built-in appliances for Indian modular kitchens
exchange4media Staff Nov 23, 2021 3:32 PM
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
exchange4media Staff Oct 28, 2021 11:00 AM
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia
exchange4media Staff Oct 26, 2021 11:45 AM
The new TVC comments on how Godrej has been at the forefront of not only providing refrigeration solutions for homes but also supporting India's Covid vaccine cold chain
exchange4media Staff Oct 11, 2021 1:24 PM
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
exchange4media Staff Oct 4, 2021 12:21 PM
As part of the campaign for kitchen appliances, Usha has released four TV commercials across traditional and digital mediums
exchange4media Staff Aug 28, 2021 8:51 AM
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
exchange4media Staff Apr 4, 2021 6:00 PM
The Senior Vice President –Sales & Marketing – Haier Appliances India talks about the brand reinventing its marketing strategy, challenges brought in by the pandemic and more
exchange4media Staff Aug 31, 2020 4:18 PM