Haier India teams up as Official Appliance Partner for ‘Mana Shankara Vara Prasad Garu’

Haier Appliances India marks another shining presence on the Telugu big screen as the Official Appliance Partner of the upcoming Mana Shankara Vara Prasad Garu.

Mana Shankara Vara Prasad Garu, slated to release on January 12, brings together a ensemble cast featuring Chiranjeevi, Nayanthara and Venkatesh Daggubati. Haier’s branding takes centre stage from the very first consumer touchpoint, with a prominent presence in the trailer unveiled on January 4, ensuring strong visibility and reinforcing the brand’s seamless integration into this much-anticipated cinematic experience.

As the Official Appliance Partner, Haier brings its Lumiere refrigerator and Mini LED television to life on the Telugu big screen, seamlessly integrated into the film’s narrative and reinforcing the brand’s presence in home settings that audiences naturally relate to. These appearances do more than showcase products; they capture the rhythm of modern Indian living, where innovation, comfort and style coexist effortlessly.

By becoming part of the narrative, Haier moves beyond visibility to meaningful connection, allowing viewers to experience the brand as a reflection of contemporary lifestyles and aspirations.

This collaboration marks a new milestone in Haier India’s brand journey. By partnering with high-impact regional cinema that commands massive fan engagement and cross-generational appeal, Haier strengthens its cultural relevance in South India while reinforcing its pan-India presence. Through its growing presence in the film ecosystem, Haier India is redefining brand engagement, moving beyond functional leadership to become an integral part of the stories, aspirations and everyday moments that matter most to consumers.