Authors

Deba Ghoshal
Vice President, and Head of Marketing NA NA

Vice President, and Head of Marketing, Voltas Limited

Storytelling to boost sales in the competitive market of FMCG, consumer appliances

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Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Deba Ghoshal Jun 5, 2023 9:23 AM