Summercool Appliances onboards Ajay Devgn as ambassador

As part of the two-year association, the actor will promote the brand’s cooler range along with its soon-to-be-launched refrigerator and air conditioner lines

by e4m Staff
Published: Aug 22, 2025 2:15 PM | 1 min read

Summercool Home Appliances has roped in Ajay Devgn as its new brand ambassador. Under a two-year association, the actor will promote the brand’s popular cooler range along with its soon-to-be-launched refrigerator and air conditioner lines.

The consumer will soon see Ajay Devgn in Summercool's upcoming Diwali campaign and other commercials as part of the collaboration.

The promotional strategy will span television, print, digital, and outdoor media, supported by brand hoardings and prominent face branding of Ajay Devgn on product packaging.

Speaking on introducing the new brand face, Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, "We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years. This collaboration is expected to improve our market presence, deepen consumer trust, and align with our goal to offer unique, high-quality cooling solutions to consumers nationwide. Ajay's strong personality, credibility, and pan-India appeal perfectly align with brand value, embodying our trust, reliability, and performance. We believe that this partnership has great potential to enhance our brand growth, brand recall, and credentials for Summercool to be a household name in cooling solutions.”