ambassadors
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Jonathan, Kush Maini, and Nitanshi Goel have also been roped in as brand ambassadors
Shahid Kapoor and Mira Rajput Kapoor will lead KISNA’s campaign featuring the new tagline ‘Khushi Ke Har Pal’
e4m Staff Nov 28, 2025 1:37 PM
As part of this collaboration, Virat and Anushka will appear across a series of brand films, digital activations, and integrated campaigns
Beyond Siddhant Chaturvedi’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement and style
e4m Staff Aug 18, 2025 12:18 PM
The new partnership reflects the brand’s enduring commitment to being 'Promises Ka Partner' for its customers, the company said
e4m Staff Jun 16, 2025 4:51 PM
Kriti Sanon & Kartik Aaryan will promote Fujifilm’s INSTAX business in India
e4m Staff Jun 26, 2024 4:11 PM
Farhan and Shibani will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives
e4m Staff Oct 31, 2023 5:24 PM
'Honoured to be a part of such an amazing endeavour,' said Bhagat about the association
e4m Staff Oct 23, 2023 2:24 PM
Industry dignitaries addressed the relevance of PR during the World Public Relation Day organized by Prameya-News7
exchange4media Staff Jul 19, 2023 2:35 PM
the actors will be seen promoting a range of products from the company through commercials and other branding activities
exchange4media Staff Apr 3, 2023 2:55 PM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
The star power couple will work with the brand to build a connect with users across all key markets
exchange4media Staff Sep 26, 2022 4:05 PM
The association will kick off the brand's ‘Spread the Cheer’ campaign
exchange4media Staff Apr 19, 2022 12:04 PM
The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet
exchange4media Staff Feb 8, 2022 2:27 PM
The association kickstarted with a 360-degree ad campaign featuring the couple for the OnePlus TV U1S
exchange4media Staff Oct 8, 2021 3:56 PM
The fashion brand also launched its first campaign ‘That’s My Indya' featuring the actor
exchange4media Staff Sep 21, 2021 5:10 PM
The association reflects the bank’s ethos of adding value to the lives of countless customers
exchange4media Staff Sep 3, 2021 3:22 PM
As a part of the association, Olympic medallists Borgohain & Singh will be included in Shyam Steel’s print and digital campaigns pan India
exchange4media Staff Aug 25, 2021 3:33 PM
With the association, the company aims to increase its reach, targeting audiences with a preference for innovative products and digital purchases
exchange4media Staff Jun 11, 2021 12:33 PM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
Kohli will be seen promoting the launch of smartphone company's upcoming products through TV campaigns and Print, Outdoor, Social Media, and Events
exchange4media Staff Apr 7, 2021 1:33 PM
The actors will endorse Health OK, a multivitamin and mineral tablets
exchange4media Staff Mar 30, 2021 3:09 PM
The actor will be seen in a series of advertisements across television, digital and other mediums
exchange4media Staff Mar 11, 2021 1:43 PM
The chef will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo
exchange4media Staff Mar 5, 2021 12:06 PM
With the association, the company aims to increase the reach of their goodwill initiatives
[email protected] Dec 10, 2020 12:52 PM
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM
BharatPe’s XI players will be seen on the ground across 7 of the league teams playing cricket throughout September to October
exchange4media Staff Sep 22, 2020 4:43 PM
The actor will feature in the smartphone brand's latest campaign for Find X2
exchange4media Staff Jun 6, 2020 8:15 AM
The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge
Through Fujifilm’s Instax range of cameras, Alia encourages youngsters to seize the moment and be true to themselves
exchange4media Staff May 23, 2020 9:22 AM
Conceptualised by Wunderman Thompson, the campaign also saw brand ambassador Virat Kohli taking to his social media accounts to amplify this message
exchange4media Staff May 16, 2020 8:47 AM
The company has ramped up production to ensure supply that will help meet increasing consumer demand
exchange4media Staff May 4, 2020 4:48 PM
The campaign will be rolled out across various media, including TV, social media and OTT platforms
exchange4media Staff Mar 21, 2020 8:28 AM
Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims
exchange4media Staff Mar 18, 2020 1:03 PM
Dhoni has also been brought on board as Khatabook's brand ambassador
exchange4media Staff Mar 17, 2020 2:57 PM
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
exchange4media Staff Mar 17, 2020 1:39 PM
Lopez will feature in a campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica
exchange4media Staff Mar 16, 2020 3:42 PM
Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign
exchange4media Staff Mar 12, 2020 2:05 PM
IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First
exchange4media Staff Mar 11, 2020 6:14 PM
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
exchange4media Staff Mar 9, 2020 1:48 PM