Fujifilm India unveils ‘Real Moments and Real Print’ campaign featuring Alia Bhatt

Through Fujifilm’s Instax range of cameras, Alia encourages youngsters to seize the moment and be true to themselves

e4m by exchange4media Staff
Updated: May 23, 2020 10:39 AM
Fujifilm Instax with Alia Bhatt

Fujifilm India Private Limited, a pioneer in imaging technologies, has unveiled the behind the scenes snippet of the making of their super fun Instax film ‘Real Moments with Real Print’ featuring the very bubbly antics of Bollywood’s megastar, Alia Bhatt.

Much like the fun that goes while shooting from the Fujifilm’s Instax cameras, the behind the scenes shoot of the film was no less than that. Last year, Fujifilm had announced superstar and youth icon, Alia Bhatt as their Brand Ambassador for promoting its Instax range of Instant Cameras.

The film titled, ‘Real Moments with Real Print’ highlights Alia Bhatt’s fashion style while capturing her day-to-day life. Through Fujifilm’s Instax range of cameras, the millennial icon exemplifies youngsters to seize the bona fide moments of their lives and endorse everyone to get real.

Commenting on this association Masaki Zenko, Head of Department, Instax said, “Our journey with Alia has truly been thrilling and an exciting one. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. Her playful behaviour in the film organically embodies with what Fujifilm INSTAX is all about - young, fun and ‘kawaii’ (cute in Japanese).”

The newly appointed National Business Manager, Instax - Kunal Girotra - added, “Alia Bhatt is certainly one of her generations most talented and successful women and a role model for young people. Her incredible talent and exuberance have made her one of the most prolific actors of all time in just a few years. Our association with Alia has immensely helped our goal of spreading the joy of printed pictures to offer a youthful vivacity.”

The Instax camera lets one preserve memory in print instantly and forever. Alia’s playfulness and the fun Instax camera made way for the most effortlessly created film. Check out these quirky and goofy moments that were created during the making of the film, here’s to creating more memories and nostalgia with our ‘Kawai’ brand ambassador.

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