ad-campaign
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content
Chehneet Kaur Mar 24, 2026 9:53 AM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
One of Dharmendra’s earliest and most iconic commercial appearances was for Rajdoot Motorcycles
e4m Staff Nov 24, 2025 2:22 PM
redBus’ Maharashtra focused ad campaign Majhi bus, manjhe redBus captures Maharashtra’s people and their travel stories
e4m Staff Nov 16, 2025 4:00 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
It is the end of an era where creativity rose to unbelievable heights, writes Seth
e4m Staff Oct 24, 2025 4:34 PM
Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner
e4m Staff Oct 24, 2025 4:21 PM
From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory
Soumya Gawri Oct 24, 2025 10:52 AM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
Each ad film highlights the benefit of choosing to buy life insurance online with HDFC Life
e4m Staff Sep 23, 2025 1:11 PM
Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report
Kanchan Srivastava Jan 28, 2025 9:32 AM
In the film, Sachin encourages people to play the masterstrokes of their lives to fulfil their financial dreams with Bank of Baroda
e4m Staff Dec 23, 2024 5:37 PM
With a lighthearted take on life’s relatable instances, IDFC FIRST Bank’s Teacher’s Day campaign highlights the value of Zero Fee Banking Services in a relatable, clever way
NATIVE CONTENT Sep 17, 2024 3:36 PM
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
Shantanu David Sep 13, 2024 9:25 AM
As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media and community events
e4m Staff Jan 31, 2024 4:31 PM
Apart from print, the campaign will go live on digital, social and trade platforms
e4m Staff Dec 20, 2023 1:25 PM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
exchange4media Staff Jun 23, 2023 2:39 PM
The social media campaign by the company showcases the limitations of Ai when it comes to creating the perfect burger
exchange4media Staff Jan 20, 2023 3:05 PM
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
exchange4media Staff Dec 31, 2022 7:05 PM
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Tanzila Shaikh Nov 15, 2022 8:37 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The ‘Palak jhapkao, loan paao!’ campaign is a series of short films
exchange4media Staff Nov 13, 2022 4:00 PM
Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight
Tanzila Shaikh Nov 11, 2022 8:41 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The campaign that releases today kicks off with short teaser promos
exchange4media Staff Sep 13, 2022 4:13 PM
The ‘Yeh Sikka Kahan Chalega’ campaign has actor Jatin Sarna of Sacred Games fame
exchange4media Staff Sep 10, 2022 8:48 AM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The campaign tells the story of five aspirational characters
exchange4media Staff Jul 9, 2022 6:00 PM
Executed by Schbang, the launch of the campaign is supported by a high-decibel integrated marketing program across media platforms
exchange4media Staff Jun 21, 2022 11:50 AM
The campaign has been conceptualized by 21N78E Creative Labs
exchange4media Staff Jun 20, 2022 11:43 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
exchange4media Staff Jun 13, 2022 2:55 PM
The video is part of the #EkDumPachaas Campaign, conceptualized by Leo Burnett Orchard
exchange4media Staff Jun 13, 2022 2:32 PM
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
exchange4media Staff Jun 13, 2022 7:09 AM
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
exchange4media Staff Jun 13, 2022 7:08 AM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products
exchange4media Staff Jun 11, 2022 7:57 AM
Conceptualized by Korra Worldwide, the TVC highlights the efficacy of onions as the best natural solution for hair fall
exchange4media Staff Jun 10, 2022 2:42 PM
The 'Wellness in every home, happiness in every heart' campaign has been executed by FCB Ulka Bangalore
exchange4media Staff Jun 7, 2022 4:08 PM
The ‘detox karo andar se, dikho fit bahar se’ campaign showcases a friendly conversation between the brand ambassador and a journalist who has come to interview her in her home
exchange4media Staff Jun 6, 2022 4:22 PM
Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
exchange4media Staff Jun 6, 2022 2:57 PM
The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar
exchange4media Staff Jun 6, 2022 2:40 PM
The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years
exchange4media Staff Jun 6, 2022 8:01 AM