The 'Kiska Hai' campaign showcases the brand's deep connection with its Indian consumers

exchange4media Staff Sep 21, 2020 12:13 PM

The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari

exchange4media Staff Sep 19, 2020 2:00 PM

exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM

Also launches two new TVCs with existing brand ambassador, Mahesh Babu, for the AP & Telangana region

exchange4media Staff Jul 22, 2020 12:22 PM

The campaign highlights a growing culture in India where local users stream music that others across the world are listening to

exchange4media Staff Jul 11, 2020 6:00 PM

The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world

exchange4media Staff Jun 24, 2020 4:20 PM

'Ghar Baithe Baat Badal Do' Campaign captures the endearing spirit of families coming together for a meal

exchange4media Staff Apr 20, 2020 1:53 PM

Diljit Dosanjh and Sidhu Moosewala were roped in to help with videos to speak to those returning from overseas and their families

exchange4media Staff Apr 9, 2020 1:14 PM

The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi

exchange4media Staff Mar 2, 2020 12:36 PM

The new campaign seeks to position the brand as an enjoyable mouth freshener that can refresh the mood

exchange4media Staff Feb 25, 2020 5:06 PM

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

We asked industry experts to evaluate the new Pepsi brand anthem

exchange4media Staff Feb 11, 2020 8:34 AM

The campaign aims to reach out to new users and get them to experience the classifieds marketplace in India

exchange4media Staff Feb 8, 2020 9:15 AM

Here's a look at some of the best brands on Twitter and how they stood out in their respective categories

exchange4media Staff Jan 3, 2020 8:20 AM

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM

Conceptualized and executed by Wunderman Thompson, Kotak Life's new campaign highlights the importance of a 'complete life insurance plan'

exchange4media Staff Dec 28, 2019 7:59 AM

The new Uber Auto campaign addresses the challenges women face while commuting to work

exchange4media Staff Dec 28, 2019 7:56 AM

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM