Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM


On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM


The ‘Palak jhapkao, loan paao!’ campaign is a series of short films

exchange4media Staff Nov 13, 2022 4:00 PM

Century Plyboards?blur=25

Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight

Tanzila Shaikh Nov 11, 2022 8:41 AM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM


The ‘Yeh Sikka Kahan Chalega’ campaign has actor Jatin Sarna of Sacred Games fame

exchange4media Staff Sep 10, 2022 8:48 AM


Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

Tissot PRX 35mm.?blur=25

The campaign tells the story of five aspirational characters

exchange4media Staff Jul 9, 2022 6:00 PM

Neutrogena Campaign?blur=25

Executed by Schbang, the launch of the campaign is supported by a high-decibel integrated marketing program across media platforms

exchange4media Staff Jun 21, 2022 11:50 AM

Senco Gold & Diamonds Campaign?blur=25

The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.

exchange4media Staff Jun 18, 2022 6:00 PM

Vredestein Campaign?blur=25

Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand

exchange4media Staff Jun 18, 2022 8:05 AM

CEAT Campaign?blur=25

The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles

exchange4media Staff Jun 18, 2022 7:56 AM

Future Generali India campaign?blur=25

The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child

exchange4media Staff Jun 13, 2022 2:55 PM

Burger King Campaign?blur=25

The video is part of the #EkDumPachaas Campaign, conceptualized by Leo Burnett Orchard

exchange4media Staff Jun 13, 2022 2:32 PM

Bombay Shaving Company Campaign?blur=25

The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day

exchange4media Staff Jun 13, 2022 7:09 AM

JSW Steel Campaign?blur=25

The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner

exchange4media Staff Jun 13, 2022 7:08 AM

The Indus Valley Campaign?blur=25

With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health

exchange4media Staff Jun 11, 2022 8:14 AM