Here's a look at some of the best brands on Twitter and how they stood out in their respective categories

exchange4media Staff Jan 3, 2020 8:20 AM

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM

Conceptualized and executed by Wunderman Thompson, Kotak Life's new campaign highlights the importance of a 'complete life insurance plan'

exchange4media Staff Dec 28, 2019 7:59 AM

The new Uber Auto campaign addresses the challenges women face while commuting to work

exchange4media Staff Dec 28, 2019 7:56 AM

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

The campaign created by Times Studio is out on TV, print, radio & digital

exchange4media Staff Nov 16, 2019 9:14 AM

The campaign conceptualized by Creativeland Asia and directed by Prahlad Kakkar has been released in a range of languages on TV and digital media

exchange4media Staff Nov 16, 2019 9:07 AM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

exchange4media Staff Aug 10, 2019 8:49 AM

The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM

The campaign captures the emotions shared by everyone with a special someone in their lives

exchange4media Staff Jul 9, 2019 1:29 PM

The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India

exchange4media Staff Jul 8, 2019 12:03 PM

The campaign, conceptualised by Ogilvy & Mather, shows how 3-Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs

exchange4media Staff Jun 26, 2019 3:09 PM

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

exchange4media Staff Jun 10, 2019 1:46 PM

The campaign is aimed at creating awareness on use of right engine oil

exchange4media Staff May 29, 2019 5:03 PM