ad-campaign
The campaign, conceptualised by Ogilvy & Mather, shows how 3-Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs
exchange4media Staff 23 hours ago
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Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze
The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination
exchange4media Staff 10-June-2019
The campaign is aimed at creating awareness on use of right engine oil
exchange4media Staff 29-May-2019
Industry experts say that the ad film was able to connect with the audience through empathy
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Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall
Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark
exchange4media Staff 23-April-2019
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Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’
Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh
'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India
exchange4media Staff 08-April-2019
Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films
Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’
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Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai
Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance
Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
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The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers
The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi
Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny
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