ad-campaign
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Tanzila Shaikh Nov 15, 2022 8:37 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The ‘Palak jhapkao, loan paao!’ campaign is a series of short films
exchange4media Staff Nov 13, 2022 4:00 PM
Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight
Tanzila Shaikh Nov 11, 2022 8:41 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The campaign that releases today kicks off with short teaser promos
exchange4media Staff Sep 13, 2022 4:13 PM
The ‘Yeh Sikka Kahan Chalega’ campaign has actor Jatin Sarna of Sacred Games fame
exchange4media Staff Sep 10, 2022 8:48 AM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The campaign tells the story of five aspirational characters
exchange4media Staff Jul 9, 2022 6:00 PM
Executed by Schbang, the launch of the campaign is supported by a high-decibel integrated marketing program across media platforms
exchange4media Staff Jun 21, 2022 11:50 AM
The campaign has been conceptualized by 21N78E Creative Labs
exchange4media Staff Jun 20, 2022 11:43 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
exchange4media Staff Jun 13, 2022 2:55 PM
The video is part of the #EkDumPachaas Campaign, conceptualized by Leo Burnett Orchard
exchange4media Staff Jun 13, 2022 2:32 PM
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
exchange4media Staff Jun 13, 2022 7:09 AM
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
exchange4media Staff Jun 13, 2022 7:08 AM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
