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Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’
Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh
'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India
exchange4media Staff 1 week ago
Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films
Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’
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Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai
Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance
Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
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The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers
The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi
Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny
Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas
With the two new films, CARS24 moves conversation around selling a car from a purely transactional experience to a more emotional and memorable one
exchange4media Staff 02-March-2019
The campaign will focus on the value of trust reiterating Gaadi as a reliable source for people to sell their cars
exchange4media Staff 22-February-2019
The campaign intends to promote contactless everyday payments in India
exchange4media Staff 19-February-2019
The ‘Never Stop Discovering’ film recognises the stupendous work being done to protect our diverse wildlife by some of the most passionate and knowledgeable minds in India
exchange4media Staff 12-February-2019
The film “Heroes at my gate’ has been created by Red Bangle Films. It highlights the hard wok put in by the security guards, which often go unappreciated
exchange4media Staff 03-February-2019
Advertorial: Two heart-warming stories highlight sportsmanship and energy of the young generation
exchange4media Staff 09-January-2019
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