The campaign created by Times Studio is out on TV, print, radio & digital

exchange4media Staff Nov 16, 2019 9:14 AM

The campaign conceptualized by Creativeland Asia and directed by Prahlad Kakkar has been released in a range of languages on TV and digital media

exchange4media Staff Nov 16, 2019 9:07 AM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

exchange4media Staff Aug 10, 2019 8:49 AM

The campaign uses everyday interactions and moments to celebrate National Lipstick Day

exchange4media Staff Jul 29, 2019 12:49 PM

The campaign captures the emotions shared by everyone with a special someone in their lives

exchange4media Staff Jul 9, 2019 1:29 PM

The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India

exchange4media Staff Jul 8, 2019 12:03 PM

The campaign, conceptualised by Ogilvy & Mather, shows how 3-Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs

exchange4media Staff Jun 26, 2019 3:09 PM

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

exchange4media Staff Jun 10, 2019 1:46 PM

The campaign is aimed at creating awareness on use of right engine oil

exchange4media Staff May 29, 2019 5:03 PM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark

exchange4media Staff Apr 23, 2019 1:35 AM

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza Apr 11, 2019 8:53 AM

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza Apr 10, 2019 8:49 AM

'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India

exchange4media Staff Apr 8, 2019 6:27 PM