account
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
e4m Staff Jan 28, 2026 2:19 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
Previously, Tejas Lad served as Global Account Director at Havas Media Network India
Prior to this, Kristine Kobe held the role of Managing Director at Accenture Song
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
The partnership will steer Maersk's marketing operations across 130 countries from a central hub in Copenhagen
Flipkart’s media business is being currently managed by Essence Mediacom
Tasmayee Laha Roy Jul 29, 2025 8:22 AM
In her last few roles, she was Director of Brand Management at Minimalist and Digital Lead at McDonald’s
e4m Staff Mar 24, 2025 4:05 PM
Omnicom Group (OMG) has won media responsibilities for all markets of Kimberly-Clark outside of North America (excluding South Korea)
e4m Staff Jan 14, 2025 10:20 AM
Ashwini Vaishnaw was addressing a gathering at the National Press Day celebrations
e4m Staff Nov 16, 2024 8:10 PM
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Tasmayee Laha Roy Sep 23, 2024 9:19 AM
Instagram will be introducing a series of default safety features to keep young users from cyberbullying, privacy violations and inappropriate content
e4m Staff Sep 18, 2024 9:15 AM
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
e4m Staff Jul 12, 2024 4:55 PM
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
e4m Staff Nov 30, 2023 9:54 AM
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Sonam Saini Nov 27, 2023 9:15 AM
Kapur was earlier Associate Vice President at BBDO Worldwide
exchange4media Staff Jul 31, 2023 12:30 PM
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Tanya Dwivedi Jun 9, 2023 9:15 AM
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Naziya Alvi Rahman Mar 23, 2023 2:45 PM
The accounts were frozen by SEBI due to technical reasons on 21 November 2022.
exchange4media Staff Dec 10, 2022 12:42 PM
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Sonam Saini Dec 7, 2022 8:53 AM
Twitter CEO Elon Musk has said the account verification programme will be launched next week, and called the exercise 'painful but necessary'
exchange4media Staff Nov 26, 2022 8:46 AM