International News
Accenture Interactive - Kimberly Clark

Kimberly-Clark switches creative agency from WPP to Accenture Interactive. This is another major win for the agency post-acquisition of Droga5

exchange4media Staff Nov 13, 2019 2:14 PM

Australian newspapers

Front pages of news dailies were blacked out to convey an impression of censorship on information disseminated

exchange4media Staff Oct 21, 2019 7:55 PM

WPP AUNZ AKQA

The joint entity’s emphasis will be on rich, innovative brand storytelling throughout the entire customer journey

exchange4media Staff Jul 9, 2019 10:46 AM

Helenafinal

The former Mindshare MD, who has also been previously associated with top global media agencies like PHD, Maxus and iProspect, replaces Mandy Henry

exchange4media Staff Jun 26, 2019 11:14 AM

PhilMain

Previously, Nelson was Managing Director, Turner North Asia and South East Asia Pacific

exchange4media Staff Apr 30, 2019 3:14 PM

giorgio

Presca to join in March, will manage operational, financial and commercial aspects of the business and lead the Clarks strategy with the Executive Committee

exchange4media Staff Feb 27, 2019 2:00 PM

Tupperware

O'Leary has more than 37 years of operational and leadership experience, having served in several strategically important executive positions at companies like General Mills & PepsiCo

exchange4media Staff Jan 28, 2019 4:01 PM

Time Inc. consistently makes impressive double-digit profit margins and is considered by many a good media business, a still-growing company with as-yet-unlocked potential synergy with the rest of the Time Warner operation. Yet everyone from the Time & Life Building to Wall Street and Nebraska keeps on wondering when the property is going to be dealt.

exchange4media Staff Apr 2, 2007 9:58 AM

It's official: Johnson & Johnson has put its $3 billion global media-buying and -planning account into review. A global media review has been anticipated since J&J began the $16.6 billion acquisition of Pfizer's over-the counter drug and personal-care business in October 2006.

exchange4media Staff Mar 31, 2007 9:56 AM

International: Advertisers Salivate Over YouTube Killer<br>NBC-News Corp. Deal Meets Demand for Online Video From Professionals

How would you like to advertise in professionally created video content, available online with massive scale and reach?

exchange4media Staff Mar 31, 2007 9:55 AM

International: For marketers social media soars, mobile and gaming lag<br>E-mail, search remain the interactive marketing channels to watch in 2007

What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low, according to a Forrester survey of interactive marketers.

exchange4media Staff Mar 30, 2007 9:42 AM

International: Phoning It in: Content created by cell users will be ad 'Bonanza'<br>Mobile helps marketers engage consumers and may catapult MySpace, YouTube to new heights

The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's $1.6 billion YouTube purchase and News Corp.'s $580 million MySpace buy. The next space for user-generated content to conquer: the mobile phone.

exchange4media Staff Mar 29, 2007 9:50 AM

Virgin Atlantic Airways unveils new campaign for Upper Class

Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines for its award-winning Upper Class flight.

exchange4media Staff Mar 26, 2007 9:36 AM

International: IQ Report: Why connecting matters more than page views on networking sites

While there are obvious caveats with any measure of Internet audience—the FIM number includes properties besides MySpace, and Yahoo has some social-networking sites—the numbers show where the prevailing traffic winds are blowing. They are going in the direction of properties that allow users to connect with other users and create their own content. For advertisers and media buyers, the next step should be to simply follow the eyeballs and soon a proportionate number of ad dollars will flow toward MySpace and its competitors.

exchange4media Staff Mar 24, 2007 8:32 AM

International: TV, Print trigger net searches

Traditional advertising plays a key role in prompting consumers to search for merchandise online, according to a study by the Retail Advertising and Marketing Association (RAMA) and BIGresearch.

exchange4media Staff Mar 23, 2007 9:48 AM

International: YouTube faces challenge

In an unprecedented joint offensive aimed at defending the audience of the traditional networks on the Internet, News Corp. and NBC Universal have formed a partnership to launch a Web video distribution channel to challenge YouTube.

exchange4media Staff Mar 23, 2007 9:47 AM

International: Google tests action-priced ads

Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.

exchange4media Staff Mar 22, 2007 10:07 AM

International: New Media: Can't sit through a :30? How about a 5-minute ad?<br>Hitachi, others bet consumers will sit through docs.

Corporate videos aren't most people's idea of must-see TV, but a few brands are betting that consumers will seek them out on the Web.

exchange4media Staff Mar 21, 2007 9:19 AM