Accenture Interactive wins Kimberly-Clark’s creative account for baby & childcare products
Kimberly-Clark switches creative agency from WPP to Accenture Interactive. This is another major win for the agency post-acquisition of Droga5
Accenture Interactive will be the lead creative agency for baby and childcare products from Kimberly Clark. It will be supporting the global marketing initiatives of the company and handling business in the US, Africa, the Middle East, and Europe, according to media reports. The baby and child-care business of Kimberly-Clark includes brands like Pull-Ups, GoodNites, and Huggies.
This is the first big win by the advertising and marketing division of Accenture - Accenture Interactive post acquiring Droga5 in May this year. Alison Lewis, chief growth officer at Kimberly-Clark was quoted in a media news report saying that, Accenture Interactive partially won the account because it had the technology tools that Kimberly-Clark hadn’t seen before, and also because of Droga5’s creative capabilities.
She further added that the agency may have a tough time without support from creative agency Droga5. While media reports stated, Accenture Interactive competed in a review for the global business account of Kimberly-Clark, WPP’s Mindshare agency successfully defended its role in the Asia Pacific and Canada region.
WPP’s Mindshare agency will continue to handle the majority of Kimberly-Clark’s global media duties. It is also anticipated that the company will announce a decision about creative duties for its baby and child-care products in Latin America soon.
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