The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
Acquisition
Acquisition of Carson+Doyle
The Variable has acquired Carson+Doyle, aiming to enhance its offerings targeted at Gen Z consumers. This strategic move reflects the growing importance of understanding and engaging with younger demographics in the marketing landscape.
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Focus on Gen Z
The Variable bets on Gen Z with acquisition of Carson+Doyle
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Oct 2023
Acquisition Announcement
The Variable announces its acquisition of Carson+Doyle, signaling a strategic focus on Gen Z.
01 Oct 2023
Latest
Acquisition Announcement
The Variable announces its acquisition of Carson+Doyle, signaling a strategic focus on Gen Z.
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The Variable bets on Gen Z with acquisition of Carson+Doyle
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AI-assisted summary, reviewed by our newsroom
The Variable has acquired Carson+Doyle, aiming to enhance its offerings targeted at Gen Z consumers. This strategic move reflects the growing importance of understanding and engaging with younger demographics in the marketing landscape.