Matt Collette joins Edelman Asia Pacific as Vice Chairman, Digital
Collette moves from Ogilvy Singapore where he was Executive Group Director, Social & Content Studio
Ogilvy Singapore’s Matt Collette has joined Edelman Asia Pacific as Vice Chairman, Digital, as per media reports.
Collette will be responsible for overseeing the agency’s digital operations across 11 markets and will report to Bob Grove, Asia Pacific COO.
In his previous stint, Collette was Executive Group Director, Social & Content Studio.
Before Ogilvy, he had a seven-year stint with Zeno, an Edelman agency, where he was MD for Australia and Singapore.
Media reports quoted a note from Edelman saying: “He will be responsible for evolving and delivering the firm’s portfolio of market-leading digital services and Edelman’s integrated strategy solutions.”
Edelman Asia-Pacific CEO and President Stephen Kehoe has been thus quoted in news reports: “Matt’s appointment brings a wealth of experience in understanding the convergence of the digital landscape with the broader communications environment. This will greatly benefit our clients as the whole region continues its breakneck speed of digital transformation.”
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