jiohotstar
Despite a weak advertising environment, the media and entertainment business reported double-digit growth in operating revenue, supported by subscriptions and digital advertising
Before joining WPP Media, Mishra was associated with JioHotstar as Digital Ad Sales Manager
e4m Desk Oct 28, 2026 12:07 PM
Powered by Instamart, the shoppable ad format enables viewers to discover, browse and add products to cart without interrupting playback
e4m Staff Oct 27, 2026 2:02 PM
‘Ramayana: Part One’ releases worldwide in cinemas on 5 November 2026
e4m Staff Oct 21, 2026 8:24 PM
Adarsh Sharma, Co-founder, FS Life, believes that meaningful brand impact begins with the right choice
NATIVE CONTENT Oct 15, 2026 9:01 AM
With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem
e4m Staff Oct 7, 2026 11:48 AM
According to Media Partners Asia’s Video Content Dynamics 2026 report, Indian users streamed an estimated 420 billion hours of online video during the year
e4m Staff Sep 24, 2026 3:18 PM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
e4m Staff Jul 21, 2026 8:03 AM
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance
Kanchan Srivastava Jul 20, 2026 8:32 AM
JioHotstar recorded an average of 530 million monthly active users during the quarter, representing 15% year-on-year growth
e4m Staff Jul 17, 2026 7:46 PM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels
e4m Staff Jun 19, 2026 3:34 PM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:19 PM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier
e4m Staff May 25, 2026 9:14 AM
Starting at ₹49 per month, the HBO Max hub is available alongside JioHotstar’s existing portfolio
e4m Staff Apr 15, 2026 3:25 PM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Ankur Kapila, who took on the role in February 2026, will lead digital sales for the company’s streaming platform ZEE5 and broader digital ecosystem
e4m Staff Mar 25, 2026 11:02 AM
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
The partnership will enable the streaming platform to integrate ChatGPT, allowing viewers to discover content by expressing intent, mood or context
e4m Staff Feb 19, 2026 12:31 PM
Kapila was earlier with JioHotstar as Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan)
e4m Staff Feb 13, 2026 3:23 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
Shrinivas SG joins as SVP – Discovery and Personalisation; Naveen Prashanth as SVP – Consumer Marketing; Abhishek Sharan as SVP – Engineering (Viewer Experience), among others
JioStar has proposed April 1, 2025, as the effective date for the merger
‘MTV Splitsvilla Season X6’ is streaming on JioHotstar and airing on MTV
e4m Staff Jan 28, 2026 12:24 PM
The platform has collaborated with NEWME for MTV Splitsvilla Season 16
e4m Staff Jan 21, 2026 3:16 PM
The plans are available across Mobile, Super and Premium tiers, starting at Rs 79/month
e4m Staff Jan 19, 2026 4:05 PM
Prior to this, Dimple Duggal Rawat was associated with JioHotstar Sports Ads
e4m Staff Jan 15, 2026 12:33 PM
The last edition, ‘Kal Ke Krorepati – Chote Sheher Bade Sapne’, is currently streaming on JioHotstar
e4m Staff Jan 10, 2026 6:42 PM
While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still struggling to balance scale with sustainable economics
Aditi Gupta Dec 25, 2025 9:04 AM
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
JioHotstar is gearing up to expand its slate, with 1,500 hours of fresh South programming set to roll out over the next 12 months
Sahil Chopra earlier held the position of Associate Vice President, Marketing, JioHotstar
e4m Staff Nov 27, 2025 12:53 PM
Here’s our rundown of the week’s scroll-stoppers, genre-benders, and a rare misfire
Soumya Gawri Nov 1, 2025 8:04 AM
Prior to this appointment, Richa Vaidya was associated with JioHotstar for nearly three years
e4m Staff Oct 31, 2025 12:35 PM
Mitra was the Head of Impact Properties, Agency Partnerships, Measurement and Branded Content at JioStar
e4m Staff Oct 30, 2025 3:45 PM