Date-wise News
A photo from a Feeding India school visit triggers speculation and humour online
e4m Staff Nov 17, 2025 5:52 PM
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
e4m Staff Nov 17, 2025 5:08 PM
IT minister Ashwini Vaishnaw has said that the government will introduce further amendments to the rules to reduce compliance timeframes
e4m Staff Nov 17, 2025 5:01 PM
This exclusive white paper by One Asia Communications, India shows strong enthusiasm for AI but remains significantly underprepared for the demands of the Generative Engine Optimisation (GEO) era
e4m Staff Nov 17, 2025 4:45 PM
The media rates for print media per sq cm for 1 lakh copies of dailies in the black and white advertisement have been increased from Rs 47.40 to Rs 59.68
e4m Staff Nov 17, 2025 4:35 PM
Devajit Roy, Head of India, New & Emerging Business - Marketing Solutions, LinkedIn, will explore how precision, transparency & AI-powered attribution will redefine digital advertising effectiveness
e4m Staff Nov 17, 2025 4:35 PM
The agency will handle PetFresh Kitchen’s comprehensive digital marketing stack, including paid media planning, campaign execution, influencer strategy
e4m Staff Nov 17, 2025 3:29 PM
The most talked-about and viral moment of the Mumbai concert was Akon's ingenious and playful way of interacting with the massive crowd
e4m Staff Nov 17, 2025 3:11 PM
The evening was moderated by BR Swarup, Co-founder of Stark Communications, and featured producer and Co-founder of Nirvana Films - Sneha Iype
e4m Staff Nov 17, 2025 2:53 PM
The announcement marks a collaboration between Shah Rukh Khan and Rizwan Sajan, Founder and Chairman of Danube Group
e4m Staff Nov 17, 2025 2:51 PM
This ‘In the Spotlight’ series features how Gaurav Bhagowati, Public Policy & Corporate Reputation Advisor, spent three decades shaping the stories that move companies, policymakers, and culture
Ritika Upmanyu Nov 17, 2025 2:38 PM
The company’s profit has more than doubled from Rs 4.20 crore in H1 FY23, registering a 118 per cent rise over two years
e4m Staff Nov 17, 2025 2:16 PM
Prior to her elevation, Sian Whitnall was the Co-Chief Executive Officer alongside Laura Nice
Guest Column: Madhavan Narayanan, senior editor and commentator, shares thoughts on ‘New New Media’ on this National Press Day
Madhavan Narayanan Nov 17, 2025 1:54 PM
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
Brij Pahwa Nov 17, 2025 1:38 PM
Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services
e4m Staff Nov 17, 2025 1:26 PM
Rafi Qadar Khan, Founder of Compass Communications, talks about transformation of Indian PR and communications industry, year's defining moments, technological shifts, and learnings
Rafi Q khan Nov 17, 2025 1:03 PM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:24 PM
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:19 PM
The AAAI Lifetime Achievement Award is the highest honour bestowed by the Indian advertising industry
e4m Staff Nov 17, 2025 12:06 PM
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
e4m Staff Nov 17, 2025 11:00 AM
The group reported organic growth of 1.4%, supported primarily by stronger momentum in its home market
e4m Staff Nov 17, 2025 10:50 AM
Guest Column: On the occasion of National Press Day (16 November), veteran journalist Alok Mehta notes that Hindi journalism has undergone significant changes over time
Alok Mehta Nov 17, 2025 10:45 AM
Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects
e4m Staff Nov 17, 2025 10:33 AM
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
e4m Staff Nov 17, 2025 10:03 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
As per an industry report, 87% Gen Z identify as fans of something or someone; 91% have participated in fan activities in the past year
e4m Staff Nov 17, 2025 9:25 AM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections
Shantomoy Ray Nov 17, 2025 9:16 AM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Kanchan Srivastava Nov 17, 2025 9:00 AM
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
e4m Staff Nov 17, 2025 8:48 AM
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM
Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy
Soumya Gawri Nov 17, 2025 8:28 AM
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
e4m Staff Nov 17, 2025 7:55 AM