Pitch BrandTalk: LinkedIn’s Devajit Roy to decode the future of digital ad measurement

At the fifth edition of the Pitch BrandTalk Conference, Devajit Roy, Head of India, New & Emerging Business - Marketing Solutions, LinkedIn, will share insights during his spotlight session on the topic ‘Building Measurement on Digital Ads for the Future.’ The upcoming edition of the conference will be held in Delhi on November 21, bringing together India’s most influential brand creators, marketers, and media leaders for a day of sharp insights and conversations.

Under the theme ‘Building Connections in a BANI World’, this edition promises to decode the evolving realities shaping today’s brand landscape. As brands invest heavily in digital platforms, Roy will explore why precision, transparency, and real-time attribution will become the backbone of successful campaigns.

From evolving user journeys to the rise of first-party data, from the changing privacy landscape to AI-powered insights, Devajit will shed light on how marketers can build measurement frameworks that not only keep pace with disruption but stay several steps ahead of it.

With over 18 years of deep B2B digital experience across APAC, spanning media sales, digital advertising technology, and leadership roles at LinkedIn Marketing Solutions and Sizmek by Amazon, Devajit brings a rare blend of ground-level expertise and strategic foresight. His early stints at Times of India and Rediff further shaped his strong sales acumen, giving him a 360-degree understanding of the digital ecosystem.

Pitch BrandTalk 2025 continues to serve as a platform where India’s top marketing minds converge to share innovations, decode industry shifts, and craft the road map for the future. This year’s edition celebrates agility, intelligence, and tech-driven storytelling in a world defined by volatility and constant change.