devajit-roy

Buyability, Not Reach: LinkedIn's Devajit Roy redraws marketing playbook at e4m TechManch

Devajit Roy Shifts LinkedIn's Marketing Focus to Buyability at e4m TechManch?blur=25

LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands

e4m Staff Jul 27, 2026 8:33 AM

LinkedIn elevates Devajit Roy as Head of India, Growth & Mid-Market for advertising biz

Devajit Roy appointed Head of Growth & Mid-Market for LinkedIn India advertising?blur=25

In his new role, Roy will be responsible for managing the emerging businesses from the SMB, Mid-Market & Start Up categories across the region

e4m Staff Jan 15, 2026 11:34 AM

LinkedIn’s Devajit Roy stresses moving from vanity metrics to value-based measurement

Devajit Roy?blur=25

At Pitch BrandTalk in Delhi, Devajit Roy of LinkedIn emphasised the urgent need for marketers to rethink how they measure digital advertising effectiveness

e4m Staff Nov 22, 2025 8:42 AM

Pitch BrandTalk: LinkedIn’s Devajit Roy to decode the future of digital ad measurement

Devajit Roy?blur=25

Devajit Roy, Head of India, New & Emerging Business - Marketing Solutions, LinkedIn, will explore how precision, transparency & AI-powered attribution will redefine digital advertising effectiveness

e4m Staff Nov 17, 2025 4:35 PM