Govt hikes print advertising rates by 26%

The media rates for print media per sq cm for 1 lakh copies of dailies in the black and white advertisement have been increased from Rs 47.40 to Rs 59.68

by e4m Staff
Published: Nov 17, 2025 4:35 PM | 2 min read

The government has decided to revise the rates of advertisement by 26%. The media rates for print media per sq.cm. for one lakh copies of dailies in the black and white advertisement have been enhanced from Rs 47.40 to Rs. 59.68, an increase of 26%.

The government has also agreed to the recommendations of the committee relating to premium rates to be offered for colour advertisements, preferential positioning.

The rates for release of advertisements in Print media by CBC were last revised by the Ministry on the basis of the recommendations of the 8th Rate Structure Committee (RSC) on 09.01.2019, which were valid for a period of three years.

Increasing the rates for Government advertisements in print media will yield several significant benefits, both for the government and the media landscape. Higher rates for government advertisements will provide essential revenue support to print media, especially in an era of competition from various other media platforms and in view of the escalation in cost in the last few years.

This can help sustain operations, maintain quality journalism, and support local news initiatives. By boosting financial stability, print media can invest in better content, thereby serving the public interest more effectively.

The upward revision in advertisement rates can align with broader trends in media consumption. By recognizing the value of print media in a diversified media ecosystem, government can better target its communications strategies, ensuring that they reach citizens effectively across various platforms.

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