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Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work
Sonal Dabral Aug 31, 2026 12:10 PM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
As per reports, California and 11 other US states have challenged the proposed $110 billion merger
e4m Staff Jul 24, 2026 1:35 PM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Raima Singh Jul 16, 2026 6:40 PM
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Revenue from operations in the first quarter of 2026 increased 6.7% to $5.6 billion as compared to the first quarter of 2025
e4m Staff Apr 29, 2026 10:55 AM
Former TV9 communications leader to spearhead brand strategy, media relations, and marketing initiatives
e4m Staff Mar 24, 2026 1:33 PM
Olly Taylor will lead integrated strategy across Havas’ creative and media agencies
e4m Staff Feb 11, 2026 7:50 AM
Elevations announced as part of organizational re-structuring exercise
e4m Staff Jan 30, 2026 6:54 PM
Sanjay Kumar, IAS, Secretary, Department of School Education & Literacy, Ministry of Education, Government of India, graced the occasion as the Chief Guest
e4m Staff Jan 30, 2026 2:54 PM
The CES 2026 Wrap Report notes that in an AI-driven, creator-led ecosystem, brands are moving beyond scale alone, with influence shaped by trust and informed engagement emerging as a growth factor
e4m Staff Jan 22, 2026 1:18 PM
Sam Balsara, Chairman, Madison World, writes on his association with CVL Srinivas who will be retiring as Country Manager, WPP India, in March
Sam Balsara Jan 22, 2026 9:02 AM
Guest Column: Anup Chandrasekharan, COO – Regional of The EPIC Company, writes on India’s content surge and the growing challenges confronting its writers
Anup Chandrasekharan Jan 8, 2026 9:09 AM
Spotify India’s sales head explains how India’s lo-fi, calm and spirituality listening habits are reshaping advertisers’ creative and mobile-first strategies
Aryendra Khan Dec 23, 2025 10:00 AM
This year, long-awaited policy support, returning readership data and steady advertiser confidence helped India’s print industry regain stability
Chehneet Kaur Dec 18, 2025 9:20 AM
Under this mandate, WRM will develop and implement a digital strategy to support SMFG India Credit’s online presence and customer engagement across the country
e4m Staff Dec 17, 2025 1:00 PM
For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement patterns with music and podcast genres
e4m Staff Dec 10, 2025 12:14 PM
John Wren has been leading Omnicom Group since 1997, taking on the additional role of Chairman in 2018
Industry abuzz as speculation mounts over the future of six creative powerhouses under the fold of two ad majors
Kanchan Srivastava Nov 25, 2025 8:22 AM
Organic growth rises 2.6% as CEO John Wren says combined Omnicom-IPG entity will create world’s largest marketing and sales network with data- and tech-driven synergies
e4m Staff Oct 22, 2025 8:39 AM
In an exclusive interview with James Wright, we explore the evolving global PR landscape, India’s pivotal role in accelerating the global network, the future of PR and more
Ritika Upmanyu Sep 29, 2025 4:58 PM
Guest Column: Chandana Agarwal, President, 82.5 Communications, writes how recent dowry deaths expose society’s complicity and calls for a renewed commitment to respecting women’s dignity
Chandana Agarwal Sep 23, 2025 5:38 PM
YouTuber and digital creator Madan Gowri shares why Tamil Nadu is a tough market for celebrity endorsements, the fine line between content and commerce, and more
Shalinee Mishra Sep 17, 2025 1:24 PM
The campaign celebrates individuality and embraces what makes each person unique
e4m Staff Sep 16, 2025 3:57 PM
Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms
Soumya Gawri Sep 16, 2025 8:55 AM
The campaign film celebrates how the Indian jersey unites fans—regardless of who wears it—as the ICC Women’s Cricket World Cup India 2025 approaches, with matches kicking off on September 30
e4m Staff Sep 11, 2025 1:15 PM
Beyond the wrestling mat, Sakshi Malik is admired for her uplifting spirit and inspiring words
GLW will officially be unveiled on 17 September 2025, followed by its broadcast debut on 4 October 2025
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts
Kanchan Srivastava Jun 13, 2025 9:15 AM
The campaign, created by Network Advertising, highlights protecting food safety and freshness
e4m Staff Jun 10, 2025 12:50 PM
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
Simran Sabherwal May 21, 2025 9:00 AM
The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
Kanchan Srivastava May 16, 2025 8:20 AM
Stocks of media companies showed mixed trends amid volatility in Jan 6-10 week
e4m Staff Jan 11, 2025 8:09 AM
The show's protagonist Avani Trivedi connected with the daily commuters in an initiative to bridge reel and real life
e4m Staff Dec 27, 2024 1:19 PM
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Jagruti Verma Dec 11, 2024 8:40 AM
The Script Craft allows writers to submit a 250-word synopsis of their story ideas. Audiences can then read and rate these submissions, with the highest-rated stories rising to the top
The campaign celebrates smaller but significant changes, where men are increasingly showing respect and treating women with equality
e4m Staff Sep 18, 2024 3:40 PM
Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
e4m Staff Aug 23, 2024 9:19 AM
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM