tam
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
exchange4media Staff Jan 19, 2021 1:59 PM
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Ritika Raj Jan 19, 2021 8:31 AM
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
exchange4media Staff Jan 18, 2021 12:19 PM
Pandya joined Zee5 in 2015, prior to that he was working as Director Client Acquisitions, TAM Media Research
exchange4media Staff Jan 16, 2021 9:28 PM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Misbaah Mansuri Jan 11, 2021 8:47 AM
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space
exchange4media Staff Jan 8, 2021 9:00 AM
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence
Gautam Mehra Jan 8, 2021 8:45 AM
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that
Tasmayee Laha Roy Jan 8, 2021 8:24 AM
Mahasangamam Galore of the two hit shows will go on air every day from 9th – 22nd January 2021, from 9:30-10:30 pm
exchange4media Staff Jan 7, 2021 1:20 PM
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4
exchange4media Staff Jan 6, 2021 7:54 AM
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
exchange4media Staff Jan 4, 2021 8:58 AM
The company has launched a digital campaign to promote their new flavours
exchange4media Staff Jan 2, 2021 8:01 AM
The channel is all set to flag off the New Year with an all-new buffet of movie segments & an eclectic mix of movies for its viewers’ entertainment
exchange4media Staff Dec 31, 2020 3:52 PM
From superhit films to special shows, with audiences of the channel will have an enthralling and entertaining start to the New Year
exchange4media Staff Dec 31, 2020 12:34 PM
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
exchange4media Staff Dec 30, 2020 8:48 AM
