tam
She most recently served as India Head - Vitamins, Minerals and Supplements at Hindustan Unilever
e4m Staff Aug 24, 2026 4:38 PM
Express Publications of The New Indian Express is set to launch business newspaper by Oct-end, Kumudam a Chennai-based daily in Tamil and English & Dinamalar a Tamil business daily
e4m Desk Aug 22, 2026 11:50 AM
Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes
e4m Staff Aug 21, 2026 3:19 PM
The event marked Vijay’s first media engagement since assuming office in May
e4m Staff Aug 17, 2026 2:29 PM
Unlocking festive growth in Uttam Bharat requires understanding the preferences of the consumers, the right media, and the right strategy
NATIVE CONTENT Aug 17, 2026 8:58 AM
The name and logo were revealed on Independence Day through a rendition of Tamizh Thai Vaazhthu performed by children
e4m Staff Aug 15, 2026 12:14 PM
During his long tenure at Zee, Mayank worked at the intersection of content, brand strategy and partnerships
e4m Staff Aug 12, 2026 4:29 PM
Exclusive TAM data accessed by e4m shows July 2026 recorded News TV's weakest advertising volumes in four years, with the genre's share of total TV advertising slipping to 9%
Kanchan Srivastava Aug 11, 2026 8:55 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Prior to this, Niti Uttam was with Forever New Apparels Private Limited as Assistant Vice President - Marketing
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Prior to this, Ghate was Senior Field Marketing Manager at Datamatics
e4m Desk Jul 25, 2026 11:23 AM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
In a regulatory disclosure, Jubilant FoodWorks stated that Sharma will continue in his role until September 18, 2026
e4m Staff Jul 22, 2026 5:30 PM
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’
Imran Fazal Jul 13, 2026 11:24 AM
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
Rajeev Khandelwal will anchor key milestones of the Vande Bharatam journey, including engagements with finalists, mentors and industry leaders
e4m Staff Jun 29, 2026 3:22 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
The Adani Group aims to identify high-potential entrepreneurs and innovators from across the country
e4m Staff Jun 27, 2026 1:55 PM
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
e4m Staff Jun 23, 2026 7:59 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
The report found considerable overlap between advertisers using broadcast television and connected television
Before this promotion, Dhingra served as Head of Brand Marketing at the company
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands
M. Gautham Machaiah May 19, 2026 3:44 PM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion
Ganapathy Viswanathan May 6, 2026 8:38 AM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India
