Gautam Gambhir?blur=25

As part of the association, Gambhir will support and promote the brand’s high-quality diagnostic services

exchange4media Staff Mar 16, 2023 11:40 AM


The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship

exchange4media Staff Mar 8, 2023 4:51 PM


High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM


The company has partnered with cafes, gyms and colleges

exchange4media Staff Feb 22, 2023 3:40 PM


Bhatia was recently announced as the face of Myntra’s latest campaign  'Be Extraordinary EveryDay

exchange4media Staff Feb 20, 2023 3:29 PM


As per TAM AdEx data, more than 10K advertisers tuned into radio in 2022 with LIC leading the list 

exchange4media Staff Feb 7, 2023 8:48 AM


The actor has been roped in to enhance the brand’s pan-India presence

exchange4media Staff Jan 30, 2023 1:06 PM


According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

exchange4media Staff Jan 27, 2023 8:50 AM


According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022

exchange4media Staff Jan 21, 2023 8:34 AM


Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media

exchange4media Staff Jan 19, 2023 11:28 AM

News channels?blur=25

A total of 11400 brands advertised on news TV in the year, according to TAM report

exchange4media Staff Jan 16, 2023 9:05 AM

TV ad volume?blur=25

As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022

exchange4media Staff Jan 11, 2023 8:51 AM


The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21

exchange4media Staff Jan 3, 2023 8:33 AM

media deals?blur=25

It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together

exchange4media Staff Dec 28, 2022 8:36 AM

Pitchfork Partners?blur=25

In today’s Epilogue 2022 series, Sunil Gautam, Founder & Partner, Pitchfork Partners Strategic Consulting LLP, shares his thoughts about the year that was & PR practices he would like to see in 2023

exchange4media Staff Dec 27, 2022 11:09 AM