tam
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds
Rajeev Khandelwal will anchor key milestones of the Vande Bharatam journey, including engagements with finalists, mentors and industry leaders
e4m Staff Jun 29, 2026 3:22 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
The Adani Group aims to identify high-potential entrepreneurs and innovators from across the country
e4m Staff Jun 27, 2026 1:55 PM
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
Introduced during IPL 2026, CTV Ad Pulse combines TAM's advertising monitoring capabilities with VTION's Connected TV audience measurement
e4m Staff Jun 23, 2026 7:59 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
The report found considerable overlap between advertisers using broadcast television and connected television
Before this promotion, Dhingra served as Head of Brand Marketing at the company
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands
M. Gautham Machaiah May 19, 2026 3:44 PM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion
Ganapathy Viswanathan May 6, 2026 8:38 AM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India
Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients
e4m Staff Apr 30, 2026 11:25 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
Sundaram joins SPNI from Think Studios where he was Director-Business & Creatives
e4m Staff Apr 21, 2026 6:19 PM
The publication has carried exclusive in-person interviews with Chief Minister M K Stalin and Leader of Opposition Edappadi K Palaniswami
e4m Staff Apr 21, 2026 12:32 PM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
In addition, he will serve as the Branch Head for Bangalore and Chennai
e4m Staff Apr 14, 2026 2:58 PM
Reema Gautam brings over two decades of experience in the media industry
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Reacting to the MIB’s updated policy architecture, LV Krishnan, CEO of TAM Media Research, described the move as both timely and progressive
Imran Fazal Mar 28, 2026 3:09 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Gautam Gambhir has also sought the takedown of all infringing content, along with disclosure of any revenues generated from such material
e4m Staff Mar 20, 2026 8:17 AM
The film unfolds in a typical Kannada household preparing for the festival
e4m Staff Mar 16, 2026 3:23 PM
Guest Column: L V Krishnan, CEO, TAM Media Research, writes to CVL Srinivas on his 3-decade journey with WPP and on his 60th birthday
LV Krishnan Mar 16, 2026 9:38 AM
Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company
e4m Staff Mar 11, 2026 5:07 PM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, writes on his ‘mixed feelings’ about the recent developments in the ad industry
Chintamani Rao Mar 9, 2026 9:49 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
According to the TAM AdEx 2025 Television Advertising Recap report, television advertising volumes declined 11 percent year on year in 2025 compared to 2024
Chehneet Kaur Feb 25, 2026 9:13 AM
The fund will be used to develop renewable-energy-powered, hyperscale AI-ready data centres by 2035
e4m Staff Feb 17, 2026 4:24 PM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM