subscription
Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

ZEEL Allocates 15% of Zee5 Football Revenue to Grassroots Development?blur=25

According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities

e4m Staff Jun 18, 2026 4:38 PM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Is the Attention Economy Shifting Towards Subscription Models??blur=25

After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David Jun 4, 2026 9:06 AM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

whtsapp?blur=25

The subscription is positioned as an optional add-on focused largely on personalisation

e4m Staff Apr 21, 2026 4:19 PM

TV Channels?blur=25

Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs

Aditi Gupta Apr 8, 2026 9:52 AM

Netflix?blur=25

The court has ordered the streaming giant to reimburse affected customers

e4m Staff Apr 4, 2026 8:07 AM

OTT Play?blur=25

HMVL disclosed that OTTplay contributed approximately Rs 59.86 crore in revenue in FY25, accounting for nearly 8% of the company’s total revenue

Imran Fazal Mar 26, 2026 3:39 PM

Piush Kothari exits JioHotstar after leading SVOD subscriptions?blur=25

Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company

e4m Staff Mar 12, 2026 12:59 PM

TV?blur=25

The quarter reflects a clear trend across television ecosystem: subscription revenues are proving more stable for broadcasters, while advertising remains uneven and closely tied to FMCG demand cycles

Aditi Gupta Feb 9, 2026 8:57 AM

meta?blur=25

According to reports, the paid users will get access to additional features and expanded AI capabilities

e4m Staff Jan 27, 2026 1:06 PM

Are broadcasters entering a phase where subscriptions will be key in revenue stability??blur=25

Industry experts say that while linear TV subscription is shrinking with fewer cable homes and operators reducing payouts, digital subscription is growing but not fast enough

Aditi Gupta Nov 20, 2025 9:13 AM

subscription model?blur=25

From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange

Sunidhi Vijay Oct 24, 2025 8:47 AM

Jagran?blur=25

This move is part of Jagran’s ongoing mission to enhance reader engagement

e4m Staff Sep 16, 2025 3:34 PM

Puneet Kukreja?blur=25

At Indian Magazine Congress (IMC) 2025, Times Internet Vice President Puneet Kukreja spoke in depth on the growth, challenges and strategies of the subscription-based media business

e4m Staff Aug 8, 2025 7:52 PM

jioStar?blur=25

Superlative performance in subscription revenue across both digital and TV was attributed by the company in its investor update last week to ‘better monetization and tighter cost controls’

e4m Staff Jul 21, 2025 9:20 AM

X?blur=25

With subscription rates reduced by 48%, X is aiming to expand its paying user base and drive engagement

Anuja Jain Jul 15, 2025 12:30 PM

den?blur=25

The company, however, posted a 24% YoY increase in Profit After Tax at Rs 54 crore

e4m Staff Jul 15, 2025 10:19 AM

sakal Plus?blur=25

This international accolade recognizes Sakal+ as the Best in the World in the Digital Subscription/Reader Revenue Project category

NATIVE CONTENT Jun 16, 2025 5:02 PM

Mark Thompson CNN?blur=25

In an interview with Financial Times, CEO Mark Thompson has spoken about being able to generate over $1bn in annual revenue by 2030 on back of the digital subscriptions

e4m Staff Apr 16, 2025 11:28 AM

Netflix?blur=25

Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter

e4m Staff Jan 22, 2025 10:30 AM

TV?blur=25

Broadcasters such as ZEEL, Star India, SPNI & Sun TV saw varying degrees of success over past 4 years, reflecting the critical role of content strategies, regulatory changes, and digital adaptation

Aditi Gupta Jan 17, 2025 8:56 AM

dor?blur=25

Partners include OTTs like Prime Video, Jio Cinema, Disney Hotstar

e4m Staff Nov 26, 2024 1:35 PM

amazon prime?blur=25

The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed

e4m Staff Oct 17, 2024 9:34 AM

news?blur=25

The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language

e4m Staff Aug 6, 2024 5:47 PM

ad-free subscription?blur=25

Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev

Shantanu David Jul 19, 2024 8:46 AM

abp live?blur=25

Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099

e4m Staff Jun 26, 2024 4:41 PM

JioCinema?blur=25

Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free

e4m Staff Apr 25, 2024 9:22 AM

PVR INOX subscription model movies?blur=25

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

Chehneet Kaur Oct 18, 2023 9:16 AM

Meta subscription free ads?blur=25

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs

Nilanjana Basu Oct 11, 2023 8:44 AM

meta?blur=25

The pilot for a paid subscription may be rolled out in mid or late 2024

e4m Staff Oct 9, 2023 10:52 AM

D2C?blur=25

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers

Sohini Ganguly Oct 4, 2023 8:18 AM

The Trade Desk in India?blur=25

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want

Tejinder Gill Jan 24, 2023 8:30 AM

M&E?blur=25

The report also highlights an increasing willingness among consumers to pay for premium or exclusive content

exchange4media Staff Nov 17, 2022 12:20 PM

Twitter?blur=25

Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform

exchange4media Staff Nov 12, 2022 9:11 AM

Ferzad Palia?blur=25

Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels

Javed Farooqui Jun 2, 2022 8:47 AM

news?blur=25

According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore

Sonam Saini May 24, 2022 9:19 AM

Netflix?blur=25

Netflix's Q1 revenue up 10% to $7.86 billion; Co-CEO Reed Hastings says the company is making good progress in markets like India

Javed Farooqui Apr 20, 2022 8:02 AM

Omdia?blur=25

Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn

Javed Farooqui Apr 18, 2022 8:38 AM

Video?blur=25

As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by 2024

exchange4media Staff Mar 22, 2022 8:28 AM

Quora?blur=25

Quora has launched a monetisation opportunity for creators that would help them make money from the content they create

exchange4media Staff Feb 11, 2022 11:09 AM

instagram?blur=25

Currently, creators earn revenue through advertising or bonuses directly from Instagram

exchange4media Staff Jan 22, 2022 8:28 AM