The film is based on a social awareness experiment conducted by the brand in the metros

exchange4media Staff Jul 10, 2021 4:00 PM

This creative social experiment has been conceptualized with Schbang, the creative & technology company

exchange4media Staff Apr 1, 2021 3:53 PM

The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah

exchange4media Staff Nov 7, 2020 6:00 PM

The campaign talks of sharing love and care during the times of social distancing

exchange4media Staff Sep 26, 2020 8:31 AM

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

The campaign by Option Designs focuses on ensuring customer safety at Haldiram’s outlets as they gear up for a responsible comeback post lockdown

exchange4media Staff Jul 14, 2020 9:59 AM

We have trained ourselves to fight this pandemic, restructured arrangements to reduce touchpoints and maintain social distancing at work, writes Madhukar, HR Head, Ferns N Petals

exchange4media Staff Jul 7, 2020 2:00 PM

Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

exchange4media Staff Jun 23, 2020 9:00 AM

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM

Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM

Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff May 30, 2020 2:00 AM

According to the norms set by the government, in urban areas shooting will have to be indoors with a limit of 20 people on the sets

exchange4media Staff May 26, 2020 12:57 PM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points

exchange4media Staff May 14, 2020 11:45 AM

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

The new campaign, targeted at both customers and driver-partners, emphasizes the importance of a collective responsibility from all stakeholders

exchange4media Staff May 13, 2020 7:19 PM

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM