ZEE5 says #BeCalmBeEntertained with new original shows

As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices

e4m by exchange4media Staff
Updated: Mar 27, 2020 12:00 AM
Zee5 Be Calm Be Entertained

During this unprecedented situation and lockdown across various parts of the country, ZEE5 continues to provide an uninterrupted and unmatched dose of entertainment to all those who are confined to their home via its initiative #BeCalmBeEntertained. As part of this initiative, ZEE5 will bring a slate of new original shows helmed by India’s finest actors for its users to stream it across devices.

ZEE5 India realizes the gloominess that the nation faces today and hence the need to boost the entertainment quotient. And with shows putting their shoots on hold at present, the lack of newer episodes would leave a void for entertainment for the viewers.

Premium and New original content which will be available for free streaming are Kar Le Tu Bhi Mohabbat – a romantic drama starring the iconic Ram Kapoor and Sakshi Tanwar; an epic love triangle drama Kehne Ko Humsafar Hai starring Ronit Roy, Mona Singh and Gurdeep Kohli; Baarish – a classic tale of different paths united by love starring Sharman Joshi and Asha Negi; and Ishq Aaj Kal to name a few will be available on the platform. Not only that, on offer would be a large bouquet of blockbuster movies, new exclusives, binge-worthy ZEE5 Originals, and bespoke premium content, all for FREE for AVOD users.

Commenting on this initiative, Aparna Acharekar, Programming Head, ZEE5 India said, “As a responsible video streaming player, we are totally committed to undertake any preventive measures which would collectively help the entire ecosystem curb this unprecedented situation caused due to COVID-19 outbreak. With this new initiative, we want our audiences across the country to stay calm and enjoy responsibly by staying home whilst, catching up on their favourite shows/movies uninterrupted, across 12 languages on ZEE5.”

Today, the world is fighting a battle with the COVID-19 pandemic. The reality of individuals, families having to be confined to their homes to be safe, is not an easy task. Social Distancing is the need of the hour, however, the fact of being engaged, expressive and the need for entertainment is not going to go away. And the good news is, although there is nowhere to go, the #BeCalmBeEntertained initiative from ZEE5, promises to keep you entertained 24x7, across devices.

An industry-first initiative to keep 80 mn+ viewers entertained with:

▪ 500+ hours of content added

▪ 8 original shows with multiple seasons; 7 hit Hindi movies

▪ Short seasons of legacy shows ▪ Popular Korean movies ▪ Ancillary content with BTS, special moments & celebrity performances

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