JK Tyre encourages citizens to #StayHome with Truck Shayari

The campaign is live on the brand’s social media platforms with a focused outreach through Facebook

e4m by exchange4media Staff
Published: Apr 10, 2020 8:55 AM  | 2 min read
J K Tyre

In line with the health advisory to maintain social distance to counter the spread of COVID-19, JK Tyre & Industries recently introduced a unique social media campaign #DistanceOKPlease to educate people about the importance of staying at home.

Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign went live on March 29, 2020, across owned social media platforms of JK Tyre with a focused outreach through Facebook.

Stemming from the necessity of creating mass awareness on social distancing, the company adopted a clutter breaking and light hearted communique through this campaign for a sustained and impactful outreach amidst the sombre environment. It brings colourful and illustrative messages on the need to stay at home during the lockdown period, such as, “Phir Milenge, Tab Tak, Door Rahenge, Safe Rahenge” and “Jiyo Aur Jeene Do, Par Bahar Na Jaane Do”.

Commenting on the occasion, Srinivasu Allaphan, Director - Sales & Marketing at JK Tyre & Industries, said: “It is an unprecedented and highly sensitive time for all of us, which demands us to come together – online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of COVID-19.”

Parallel to the social media initiative, the organization has also coordinated regional efforts, through nationwide drives, to educate truck drivers, retailers and other vendors regarding protective steps against the spread of COVID-19.

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