Srinivasu Allaphan, JK Tyre?blur=25

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

J K Tyre?blur=25

The campaign is live on the brand’s social media platforms with a focused outreach through Facebook

exchange4media Staff Apr 10, 2020 8:55 AM


The campaign showcases Armaan’s empowering journey of grit and determination with subtle inclusions that point towards the facilitator role of JK Tyre

exchange4media Staff May 2, 2019 8:27 AM


The one-and-a-half-minute digital film, titled #LetsRide, portrays a father-son’s beautiful bonding

exchange4media Staff Dec 21, 2018 9:00 AM


BBH will also be responsible for communication around JK Tyre’s Motorsport initiative, which is building top of the line racing ecosystem in the country

exchange4media Staff Nov 8, 2017 7:55 AM

Dentsu One rolls out new campaign 'It's OK is not OK' for JK Tyre?blur=25

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

exchange4media Staff May 11, 2017 4:02 PM

Dentsu One wins creative mandate for JK Tyres?blur=25

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital, and activations wherein it will focus on launching the client’s two-wheeler tyres

exchange4media Staff Mar 4, 2017 2:49 PM

Isobar & AMNET launch programmatic radio in India?blur=25

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

exchange4media Staff Jul 8, 2016 11:32 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA?blur=25

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

JK Tyre offers football spiced up?blur=25

Digital agency Ignitee has conceptualised & compiled an interesting report on the buzz around the ongoing FIFA World Cup 2014 - 'Football Spiced Up' - using ThoughtBuzz's tool. The report is powered by JK Tyre

exchange4media Staff Jun 28, 2014 11:34 AM

JK Tyre showcases the human aspect of long journeys in latest TVC?blur=25

Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living

Twishy Jan 10, 2014 8:50 AM

Going green, JK Tyres ups marketing spends by 50 pc?blur=25

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM