Jumbo King upholds promise of''100% Touch Free' food in new campaign

With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign

e4m by exchange4media Staff
Updated: Mar 28, 2020 10:00 PM
jumbo king

Social responsibility is the theme of Jumbokingï's new social media campaign. Western India's favourite QSR (Quick Service Restaurant) brand Jumboking is focusing on a three-pronged approach on social media.

 Its new campaign features a set of posts that focus on an interesting twist on the alphabets comprising the brand name; a set of posts around looking at the brighter side; and sharing posts from key influencers.

During the 21-day lockdown announced by PM Modi, Jumbo King wants to engage with the society in a meaningful manner despite its stores being shut down.

The company has also tweaked its logo to a 100% touch-free version. The new design displays the brand name in green indicating vegetarianism and that its 100% touch free, indicating that from the factory to customers' hands or door-step, every Jumboking is free from human touch.

 

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