Titan Watches sends out a reassuring social distancing message through its latest spot

The spot has been conceptualised by Ogilvy Bangalore

e4m by exchange4media Staff
Updated: Apr 16, 2020 2:01 PM
Titan Social Distancing Message

Titan Watches India is known for its beautiful ads; how it weaves conversations around various important issues. The brand is back with another spot on social distancing as the situation around the Coronavirus outbreak continues to intensify world over. On the lines of the extension of the lockdown, the brand indicated that the lockdown may have been extended but we can do this together.

‘It's only a matter of time’ is the creative connect used. The spot is conceptualised by Ogilvy Bangalore. It drives home the message that just like the number scale on a watch, we too can stay apart yet together. It ends with a message that “This too shall pass.”

The brand also released a memorable ad for Valentines Day this year. Titled “It’s A Date”, the spot showed a heartwarming story of love – not limited to the romance between couples, but also the affection for people who are important to you.

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