Kia Motors urges people to stay home in #RewindKia campaign

The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views

e4m by exchange4media Staff
Updated: Apr 27, 2020 1:38 PM
Rewind Kia campaign

As the world is bracing for the fight against COVID-19, it is imperative that all of us stay at home to stay safe and allow COVID warriors to focus on elements which are paramount to ensure that the pandemic comes to end soon. And while the intention and action are clear from all concerned, various brands are also urging their customers and audiences at-large to stay indoors, in some of the most creative and innovative ways. Through a simple video, Kia Motors India also urged its customers to Stay Home, wishing everyone to be safe. With this #RewindKia video, Kia Motors aims to strike a chord with its customers, while showcasing its Power To Surprise, asking its customers to keep their spirits high.

Speaking on the campaign, Manohar Bhat, Vice President & Head - Marketing & Sales Kia Motors India said, “We wished to connect with the customers with a lot of positivity and in an optimistic, lively manner. This simple concept communicates the paramount importance of staying home in a Kia trademark lively tone. At the same time, it hinges on our last communication which makes it more noticeable and memorable. When the world is reeling under the pressure of the tough times of the pandemic, Kia urges consumers at-large to Stay Home and Stay Safe and ruminate their golden memories. We have always focused on doing the basic right and keeping it simple. With the #RewindKia, our intent is to urge people to look for the silver lining by rewinding to things that keep their spirits high and positive.” 

The campaign has already garnered 62 million impressions followed by a 14 million reach and 18.2 million views.

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