skin
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
Arjun Toor will be spearheading NSO and Growth, menu stabilisation, staffing and training, and store-level performance reviews across multiple cities
e4m Staff Jan 28, 2026 1:56 PM
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Vaishnavi Deshpande Jan 23, 2026 4:18 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
Jay Askinasi will join Paramount from Roku where he spearheaded Ad Sales
e4m Staff Oct 10, 2025 1:24 PM
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
The bus branding initiative is designed to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way
e4m Staff Sep 30, 2025 3:02 PM
At the heart of the campaign is a hero reel featuring Gupta as a skincare skeptic, alongside Sarin as the expert myth-buster
e4m Staff Sep 29, 2025 3:00 PM
The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’
e4m Staff Sep 25, 2025 12:16 PM
The campaign reminds consumers that radiance isn’t found in viral hacks or makeshift remedies
e4m Staff Sep 24, 2025 2:08 PM
Aayushi Khandelwal, Founder of Anveshan, awarded Best D2C Gamechanger Entrepreneur – Female honour
The film draws a parallel between the perfume range and Dandekar’s unapologetic spirit and bold individuality
e4m Staff Aug 19, 2025 4:34 PM
Targeted at Gen Z, the campaign challenges conventional noise with expert-led communication that drives a shift in how skincare is understood
The company’s consumer base has seen a 4X growth, expanding from 1 million last year to 4 million this year alone
e4m Staff Jul 29, 2025 1:52 PM
With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through the noise with science-backed advice
Soumya Gawri Jul 23, 2025 8:16 AM
Under the campaign, Deconstruct set up large-format billboards in each intern's home city
e4m Staff May 22, 2025 3:58 PM
The films depict that at the heart of everything the brand creates, there is a simple promise, to make people feel joy, comfort and wonder
e4m Staff May 16, 2025 12:53 PM
Goyal, Chief Marketing Officer, Swiss Beauty unpacks the brand’s evolution, digital strategy, and what’s next in 2025 as the brand blends skincare with makeup and culture-led storytelling
Ritika Raj Apr 15, 2025 12:37 PM
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The agency will handle digital strategy and communication, content creation
e4m Staff Apr 9, 2025 11:40 AM
Shraddha is a symbol of real and authentic beauty and truly represents the essence of Neutrogena and its promise of beauty with no compromise, the brand said
e4m Staff Mar 27, 2025 3:29 PM
In the campaign, Deconstruct draws parallels between cooking & skincare formulation
e4m Staff Jan 30, 2025 3:37 PM
The campaign features Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala
e4m Staff Jan 27, 2025 1:18 PM
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
e4m Staff Jan 22, 2025 4:43 PM
WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
e4m Staff Aug 12, 2024 1:26 PM
The actor has been chosen as the brand ambassador to strengthen its connection with the audience in the North markets
In this edition of e4m's D2C Revolution, the co-founder of WOW Skin Science, Manish Chowdhary said the brand is relying purely on e-commerce for growth this year
Chehneet Kaur Nov 1, 2023 8:36 AM
Behl was handling the company's brands like Plum, Plum Body Lovin and PHY
e4m Staff Sep 26, 2023 11:53 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
Prior to SkinQ, Meera served as the Business Unit Head for the RPSG Group (Dr Vaidya’s)
exchange4media Staff Aug 1, 2023 2:56 PM
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
exchange4media Staff Mar 3, 2023 11:48 AM
The campaign will emphasise how the right perfume elevates the everyday to the extraordinary
exchange4media Staff Feb 20, 2023 6:20 PM