Paramount ropes in Jay Askinasi as Chief Revenue Officer

Jay Askinasi will join Paramount from Roku where he spearheaded Ad Sales

by e4m Staff
Published: Oct 10, 2025 1:24 PM | 2 min read

Jay Askinasi joins Paramount as Chief Revenue Officer

Paramount, a Skydance Corporation, has appointed Jay Askinasi as Chief Revenue Officer, effective November 3, 2025, in a newly created role focused on monetization strategy.
Askinasi will lead the advertising sales team and collaborate with product teams to enhance Paramount's revenue organization and develop a unified advertising platform.
He joins Paramount from Roku, where he led Ad Sales and the go-to-market organization, and has previous experience as CEO of Publicis Media Exchange U.S. and in leadership roles at AT&T and RUN.
Jeff Shell, President of Paramount, expressed enthusiasm for Askinasi's appointment, highlighting his extensive experience in ad tech and digital strategies as vital for the company's growth and innovation.

Paramount, a Skydance Corporation, has announced that Jay Askinasi will join the company as Chief Revenue Officer. His new role will be effective from November 3, 2025. This is a newly created role designed to lead the company’s monetization strategy and strengthen its long-term positioning as a next-generation media company.

In this role, Askinasi will lead the company’s advertising sales team as he steers the evolution of Paramount’s revenue organization – partnering closely with product teams, leveraging data-driven insights, cultivating ecosystem partnerships, and driving the shift toward a unified advertising platform. Askinasi will be the latest member of David Ellison’s Executive Leadership Team, and his leadership will be instrumental in positioning the company for sustained and accelerated growth.

Askinasi will join Paramount from Roku, where he spearheaded Ad Sales, including the entire go-to-market (GTM) organization, enterprise partnerships, platform monetization, and more. Prior to Roku, he served as CEO of Publicis Media Exchange U.S., overseeing media investment strategy for the world-renowned holding company and its prestigious brands, including monetization of its Epsilon assets. In addition to his role at Publicis, Mr. Askinasi led Agency & Platform Partnerships for AT&T and was President of RUN, a leader in mobile-focused programmatic advertising technology.

Said Jeff Shell, President of Paramount: “We are thrilled to welcome Jay to Paramount as our new Chief Revenue Officer. He brings a unique and highly relevant mix of experience across ad tech, platforms, data, agencies, and startups – all grounded in a deep understanding of the media and converged video landscape. Jay is widely respected for transforming underutilized assets and driving modern, digital-first commercial strategies. His leadership will be key as we accelerate growth and innovation across our business.”

Said Jay Askinasi: “This is a pivotal moment of transformation for the industry, and Paramount is clearly positioning itself at the forefront of that change. I’m excited to help shape a next-generation digital monetization engine – one that can stand alongside the biggest tech platforms – while preserving the creative excellence and cultural influence that define Paramount’s iconic content.”