Fixderma launches Pimple Police initiative to school students on skincare

Skincare brand Fixderma is launching its youth-focused initiative, 'Pimple Police'. 

“In this interactive concept, our "Pimple Police" (a team of promoters) issue an 'Arrest Warrant' to Clear Skin. This playful warrant serves as a commitment: encouraging those with clear skin to keep it that way, and motivating those with acne to get rid of breakouts and achieve a clear complexion. The campaign will visit 35 leading colleges across NCR and Mumbai,” stated the company in a press release.

Through this on-ground activation, Fixderma aims to raise awareness among young adults about safe, science-led skincare and empower them to make informed choices for acne-prone and sensitive skin. The campaign is designed to help students view skincare not as vanity, but as an investment in their long-term health and confidence.

Equipped with Fixderma’s mobile skincare vans, the ‘Pimple Police’ brings dermatologists and brand experts directly to students, offering engaging consultations, myth-busting sessions, and demonstrations on effective skincare routines.

Shaily Mehrotra, Founder & CEO of Fixderma, said, “College is the stage where young people begin exploring skincare independently. With ‘Pimple Police’ initiative, we want to reach them at that pivotal point—helping them make confident, informed choices and understand that skincare is not a luxury, it’s self-care for life.”

Anurag Mehrotra, Director at Fixderma, added, “‘Pimple Police’ is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns—encouraging students to understand their skin rather than chase trends.”

Dr. Anuradha, Dermatologist at Fixderma, shared, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”