Fixderma’s latest campaign with Neeraj Chopra talks about ‘real glow’

Skincare brand Fixderma has unveiled its latest campaign “Glow Like a Champion” for its newly introduced range ‘Tomaglow’. The inspiring new film features Olympic gold medallist Neeraj Chopra, and brings to life the essence of what it truly means to glow — with purpose, with discipline, and from within.

Conceptualized as a slice-of-life journey, the film showcases Neeraj Chopra’s training regimen interwoven with his skincare ritual using the Tomaglow Cleanser, Serum and Cream. The narrative draws a powerful parallel between the grind of a champion athlete and the power of a consistent self-care routine — reminding viewers that skin glow isn’t gifted, it’s earned.

“With Tomaglow, we are breaking away from the superficial glow narrative and rooting it in something deeper — discipline and skin health,” said Shaily Mehrotra, CEO & Founder, Fixderma. “Glow Like a Champion is more than a tagline; it’s a belief that glow is an outcome of effort, not just aesthetics. Neeraj Chopra was the natural choice for this story — he represents resilience and authenticity in every frame.”

“With this campaign, we are proud to extend Tomaglow’s positioning beyond ingredients — into inspiration. This range speaks to modern consumers — those who seek clinically backed products and live by consistency. Partnering with Neeraj Chopra enables us to connect with audiences who value performance across every aspect of their lives.” said Anurag Mehrotra, Director, Fixderma.

The campaign also features emerging javelin athletes Sahil Silwal and Rohit Yadav, bringing authenticity and relatability to the narrative. Designed for fitness enthusiasts, skincare-conscious men, women and anyone looking to combat pigmentation or dullness, Tomaglow offers a complete routine for both skincare beginners and loyalists.

Directed by Viewfindr Films, the campaign will be promoted extensively across digital platforms including YouTube, Instagram, and Meta, with influencer and expert-led extensions. The brand also came on board as the official skincare sponsor for the recently concluded Neeraj Chopra Classic 2025—India’s first international javelin throw competition—strategically leveraging the platform to spotlight its newly launched TomaGlow range and reinforce its ‘Glow Like a Champion’ campaign, aligning skincare excellence with sporting brilliance.