VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked

exchange4media Staff Oct 14, 2021 8:55 AM

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The Olympian will be part of a two-week-long campaign launched across 9 categories in 15 Indic languages

exchange4media Staff Sep 29, 2021 11:22 AM

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It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM

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Chopra has wowed the internet and the marketing fraternity with his acting prowess in a hilariously self-aware ad for the IPL comeback

Mansi Sharma Sep 20, 2021 10:21 AM

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The first film went live on the day of the first match of the IPL season

exchange4media Staff Sep 20, 2021 9:48 AM

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Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers

Mansi Sharma Sep 16, 2021 8:57 AM

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On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time

exchange4media Staff Sep 8, 2021 12:36 PM


Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report

exchange4media Staff Sep 4, 2021 8:42 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 14, 2021 8:21 AM

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Hockey news recorded 9.3M pageviews across the network during the Tokyo Olympics

exchange4media Staff Aug 12, 2021 11:59 AM


Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns

exchange4media Staff Aug 9, 2021 8:59 AM

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The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM


Gatorade has been enabling Neeraj’s performance since he came on board as brand ambassador last year, enabling the athlete to extensively understand and work on his hydration, training and meet his match-day nutritional needs to power him through the Commonwealth Games 2018

exchange4media Staff Apr 16, 2018 3:16 PM


The new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

exchange4media Staff Apr 4, 2018 5:04 PM