skincare
Akanksha Sharma of CITTA World explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Prior to this, Aurindam Mukherjee was with Aditya Birla Fashion and Retail Ltd. as Lead - Digital Marketing
Vaya brings close to two decades of experience across the FMCG and personal care industries
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
e4m Staff Aug 17, 2026 6:09 PM
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
e4m Staff Aug 6, 2026 12:51 PM
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations
Sunidhi Vijay Jul 30, 2026 8:30 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
