Estée Lauder launches “Night Done Right' campaign

The campaign features Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala

by e4m Staff
Published: Jan 27, 2025 1:18 PM | 2 min read

Estée Lauder has launched a new campaign ‘Night Done Right’, featuring Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala. The campaign focuses on night skin care routine.

“What if we told you the secret to glowing, radiant skin lies in your nighttime routine? Estée Lauder’s latest campaign, “Night Done Right,” brings expert skincare to your evening routine and makes sure your nights aren’t just about beauty sleep—they’re about skin nourishment and repair. With decades of expertise in nighttime skincare, Estée Lauder celebrates the power of a great nighttime ritual with three fabulous faces: Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala. These incredible women embody grace, strength, and the simple truth—when it comes to skincare, age and lifestyle don’t matter. What does? A routine that works,” stated a press release from the brand.

Estée Lauder’s chosen ambassadors bring unique perspectives to the campaign, reflecting multi-generational appeal.

Speaking about the campaign, Shagun Singh, Brand Director, Estée Lauder India says, "At Estée Lauder, we’ve always believed that effective skincare starts at night. Over the years we have innovated and designed routines that enable effective, overnight restoration of the skin. With our new campaign we once again spotlight the power of expert nighttime rituals—backed by science and innovation—to help skin recover, repair and rejuvenate and look its best by morning.”