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Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM
As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey
e4m Staff Jul 16, 2026 8:23 AM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Prior to joining The Hindu, Sharma was with Associated Broadcasting Co. Pvt. Ltd. (TV9)
e4m Staff Jul 15, 2026 11:25 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
e4m Staff Jul 14, 2026 11:02 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
Prior to joining YRF, he was associated with Collective Artists Network
e4m Staff Jul 13, 2026 1:50 PM
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
e4m Staff Jul 13, 2026 11:20 AM
thumpN plans to use the fresh capital to expand its AI-powered platform
e4m Staff Jul 11, 2026 5:18 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer
e4m Staff Jul 10, 2026 1:27 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations
e4m Staff Jul 10, 2026 9:53 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising
Shantomoy Ray Jul 9, 2026 12:38 PM
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
e4m Staff Jul 9, 2026 11:22 AM
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Disha Singh, Independent Creative Consultant, pays tribute to Jishnu Sen, recalling how his sharp wit, compassion and encouragement left a lasting impression
Disha Singh Jul 6, 2026 1:30 PM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks
Aryendra Khan Jul 4, 2026 8:34 AM
This is the fourth edition of the event; a jury met on March 14 to select the winners
e4m Staff Jul 3, 2026 10:52 AM
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
e4m Staff Jul 2, 2026 12:20 PM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM



















