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Twitter

Twitter has launched several initiatives to provide real-time updates on the campaign trail

exchange4media Staff Oct 9, 2019 5:53 PM

AAP transit OOH

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

Festive Sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

KareenaKapoor

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

DShivakumar

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

Akshay Kumar

As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries

Shreshtha Verma Sep 9, 2019 8:17 AM

facebook

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Modi

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

Netflix

The study by SEMrush has found that after Netflix announced its new subscription plan for India its price search volume jumped by 83% between June and July

exchange4media Staff Aug 21, 2019 4:37 PM

Robert Downey Jr OnePlus

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

Consumer

Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

Hima Das- Brand Ambassador of Adidas

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

KartikAryan

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan Jul 22, 2019 8:46 AM

Social Inclusion

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff Jul 19, 2019 8:46 AM

Assam tourism Priyanka Chopra

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

&flix

The movie starring Wendi McLendon-Covey, Jeremy Raymond Taylor, Madison Iseman and Caleel Harris will be telecast on &flix on July 21 at 1pm and 9pm

exchange4media Staff Jul 17, 2019 4:05 PM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM