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Ritwik Sharma?blur=25

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Emami?blur=25

The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019

exchange4media Staff Jun 28, 2021 2:53 PM

inmobi?blur=25

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

fevicol?blur=25

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

Manoj Bajpayee?blur=25

The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry

Mansi Sharma Jun 17, 2021 9:14 AM

Amaze?blur=25

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

Santosh Padhi?blur=25

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Fittr Campaign?blur=25

The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13

exchange4media Staff May 1, 2021 8:22 AM

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Bengal elections?blur=25

As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months

Tasmayee Laha Roy Apr 27, 2021 8:56 AM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

biigg bang - chingari?blur=25

As part of this collaboration, Chingari subscribers will get to enjoy the Biigbang Amusement content exclusively

exchange4media Staff Apr 19, 2021 1:50 PM

celebs?blur=25

Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity

Mansi Sharma Apr 19, 2021 8:18 AM

Teachmint?blur=25

The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App

exchange4media Staff Apr 6, 2021 3:30 PM

sharechat?blur=25

The platform is running a pilot campaign with the AIADMK and DMK in Tamil Nadu for the state assembly polls

exchange4media Staff Apr 3, 2021 7:57 AM