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Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

DB?blur=25

The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback

exchange4media Staff Oct 14, 2021 10:15 AM

Amitabh Bachchan?blur=25

Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising

exchange4media Staff Oct 11, 2021 12:12 PM

gaming?blur=25

The move reportedly follows several complaints received by the state government regarding cyber fraud

exchange4media Staff Sep 22, 2021 6:18 PM

olympics?blur=25

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

Ormax?blur=25

The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best

exchange4media Staff Aug 10, 2021 12:11 PM

pv sindhu?blur=25

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

Gama?blur=25

Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018

exchange4media Staff Aug 2, 2021 8:05 AM

female endorsements?blur=25

Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM

Ritwik Sharma?blur=25

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Emami?blur=25

The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019

exchange4media Staff Jun 28, 2021 2:53 PM

inmobi?blur=25

The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021

exchange4media Staff Jun 22, 2021 11:26 AM

fevicol?blur=25

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

Manoj Bajpayee?blur=25

The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry

Mansi Sharma Jun 17, 2021 9:14 AM

Amaze?blur=25

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

Santosh Padhi?blur=25

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM