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From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
Travel brands are allocating a larger share of budgets to search, programmatic and app-based channels, where user intent signals can be leveraged to deliver targeted messaging
Sunidhi Vijay Apr 30, 2026 8:10 AM
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO and ASO
e4m Staff Apr 29, 2026 9:42 AM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
Reporting into the CEO, Punit Goenka, Sandeep Mehrotra will continue to drive the team forward
e4m Staff Mar 25, 2026 8:35 AM
A proposal has been raised urging the state government to examine regulatory or policy measures to curb teenagers’ access to social media and the internet
e4m Staff Mar 24, 2026 10:00 AM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Media reports say the law allows municipal bodies to charge ad fees for displays on land, buildings, walls, hoardings, and similar structures within their jurisdiction
e4m Staff Mar 18, 2026 9:52 AM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
The recent exclusive interview with the Chief Minister drew record-breaking 35Mn views across their website, YouTube and Facebook
e4m Staff Mar 12, 2026 6:50 PM
The challenge for brands is not to remove rivalry from sports marketing,it is to ensure that rivalry remains spirited rather than spiteful, writes Vishwanathan
Ganapathy Viswanathan Mar 8, 2026 1:46 PM
As India secured a place in the T20 World Cup final after a high-scoring clash with England, brands responded with social media posts and playful visuals
Vaishnavi Deshpande Mar 6, 2026 2:55 PM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
A quick dive into the potential impact from a regulatory, revenue and market perspective
Gajendra Upadhyay Feb 9, 2026 10:09 AM
As part of the strategy, Punit Goenka has announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective today
e4m Staff Feb 3, 2026 11:18 AM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
Sandeep Mehrotra was previously Head of Advertisement Sales - Network Channels at Culver Max Entertainment
On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name
Aryendra Khan Jan 31, 2026 7:55 AM
Prior to his promotion, Jopa Malantic held the role of Global Brand Vice President - POND’S and AHC.
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Aryendra Khan Jan 7, 2026 9:08 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of long-term brand building and traditional storytelling approaches
Aryendra Khan Dec 17, 2025 8:28 AM
The spot blends Hindi comfort, English confidence, and classic Bollywood music nostalgia to portray AI as a relatable companion
Aryendra Khan Dec 8, 2025 3:21 PM
The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility across traditional search and AI platforms like ChatGPT and Gemini
e4m Staff Nov 24, 2025 2:53 PM
Manmeet Ahluwalia brings over 20 years of global marketing experience, having led campaigns for brands like Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board
e4m Staff Nov 24, 2025 1:00 PM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
Apart from illegal betting, personal care, healthcare, food and beverages, and education are the other violative sectors, as per ASCI’s Half-Yearly Complaints Report
e4m Staff Nov 11, 2025 12:39 PM
Once a language of purpose, sustainability messaging now tests credibility, as agencies navigate the delicate balance between impact and impression, purpose and perception
Soumya Gawri Nov 3, 2025 9:34 AM
As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how stories are told in advertising?
Aryendra Khan Oct 29, 2025 9:15 AM
Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows
Pooja Yadav Oct 15, 2025 9:15 AM
As per reports, the decision is in departure to the Tata Group's retirement policy and was taken for the ‘sake of continuity in executive leadership’
Experts note that as brands focus on impressions and clicks, the challenge is shifting from just reaching audiences to creating connections that add real value over time
Aryendra Khan and Soumya Gawri Oct 13, 2025 8:36 AM
Experts predict that by 2030, consumers won’t avoid ads, they’ll seek them out. AI, especially generative and conversational, is revolutionising storytelling, engagement, and digital empathy
Soumya Gawri and Anuja Jain Oct 9, 2025 9:08 AM
From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes
Soumya Gawri Sep 20, 2025 8:10 AM
YouTuber and digital creator Madan Gowri shares why Tamil Nadu is a tough market for celebrity endorsements, the fine line between content and commerce, and more
Shalinee Mishra Sep 17, 2025 1:24 PM