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E20 fuel debate puts creators under spotlight?blur=25

The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India

e4m Staff Jul 15, 2026 5:07 PM

Nishant Daptardar Beyond Communication Solutions, Sonal Karolia Satav launch, Integrated Marketing Solutions, Brand Strategy Agency, Entertainment Communications, Public Relations Innovation, Creative Ideation Services, Strategic Partnerships in Marketing?blur=25

Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof

e4m Staff Jul 15, 2026 5:02 PM

Bharat?blur=25

In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale

e4m Staff Jul 15, 2026 5:01 PM

Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

cricket?blur=25

India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers

e4m Staff Jul 15, 2026 4:01 PM

Beyond Communication Solutions?blur=25

Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios

e4m Staff Jul 15, 2026 3:54 PM

Mayank Bathwal fireside chat?blur=25

At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group

e4m Desk Jul 15, 2026 3:51 PM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

First Partners Celebrates 10 Years with New Leadership Team?blur=25

Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director

e4m Staff Jul 15, 2026 3:01 PM

Ruchira Kanwal | Madhurita Sengupta?blur=25

Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers

e4m Staff Jul 15, 2026 2:50 PM

Apoorva Nijhara?blur=25

She will work closely with the leadership team to shape corporate narratives, strengthen stakeholder relationships, enhance visibility across media and industry platforms

e4m Staff Jul 15, 2026 2:49 PM

Bhupendra Soni?blur=25

On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and digital content

e4m Staff Jul 15, 2026 2:30 PM

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

Kiren Srivastav: Visionary Entrepreneur Transforming Ideas into Impact?blur=25

Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both

e4m Staff Jul 15, 2026 1:55 PM

Somnath Adak Resigns as CEO of APTT, Lu Fang-Ming Takes Over?blur=25

Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities

e4m Staff Jul 15, 2026 1:49 PM

Saurabh Wadekar?blur=25

Wadekar has been associated with MY FM for more than a decade

e4m Staff Jul 15, 2026 1:36 PM

A.P. Parigi: Shaping India's Radio Landscape and Media Legacy?blur=25

On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry

e4m Staff Jul 15, 2026 1:10 PM

Rubbal Datta Joins Mandrake Tech Labs as CEO-Designate?blur=25

Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra

e4m Staff Jul 15, 2026 12:49 PM

Mohit Patle Joins DevRev to Lead Mid-Market Business in India?blur=25

He will lead DevRev’s mid-market business across West and South India

e4m Staff Jul 15, 2026 12:36 PM

Ronak R Sheth Joins Neo Group as Chief Marketing & Growth Officer?blur=25

Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer

e4m Desk Jul 15, 2026 11:55 AM

Himani Sarkar Promoted to General Manager, Asia at Thomson Reuters?blur=25

Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk

e4m Desk Jul 15, 2026 11:43 AM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

Clinton Jeff?blur=25

Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio

e4m Staff Jul 15, 2026 11:27 AM

The Pioneer Expands with New Kerala Edition Office Launch?blur=25

Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan

e4m Desk Jul 15, 2026 11:25 AM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Diksha Sharma Appointed Assistant Manager of Digital Sales at The Hindu?blur=25

Prior to joining The Hindu, Sharma was with Associated Broadcasting Co. Pvt. Ltd. (TV9)

e4m Staff Jul 15, 2026 11:25 AM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Nitin Karkare Celebrates 40 Years of Leadership at Ulka Advertising?blur=25

From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn

e4m Staff Jul 15, 2026 10:37 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

AI?blur=25

According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initiate UPI transactions within limits set by users

Shantanu David Jul 15, 2026 9:17 AM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

newspaper?blur=25

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics

Kanchan Srivastava Jul 15, 2026 8:57 AM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

NATIVE CONTENT Jul 14, 2026 7:50 PM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

Sakshi Telugu Daily?blur=25

P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry

e4m Staff Jul 14, 2026 5:27 PM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Raj Nayak Takes Charge as Chairman & Managing Director of YAAP Digital?blur=25

Nayak has played a pivotal role in shaping India's media and communications industry

e4m Staff Jul 14, 2026 3:49 PM

Manoj Kumar Takes Charge as Director of Finance at JW Marriott Mussoorie?blur=25

He served as part of the hotel's finance leadership between September 2018 and December 2021

e4m Staff Jul 14, 2026 2:29 PM

Md. Rizvi, Founder & Chairman, OneXtel Communication Media?blur=25

OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors

e4m Staff Jul 14, 2026 2:25 PM

meta?blur=25

Meta submitted its response on Saturday, meeting the deadline set by the government following the issuance of the notice

e4m Staff Jul 14, 2026 2:22 PM