rts
Langer will support Devang Bhimjyani on strategy across the group’s sports businesses
e4m Staff Aug 28, 2026 2:44 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
A single global destination for sports fans, offering sports content, live streaming, stats, community, experiences and social contests
e4m Staff Aug 27, 2026 1:51 PM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
Pandey joins Sony from JioStar where he was Associate Director- Sports (TV & Digital)
e4m Staff Aug 20, 2026 11:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
e4m Staff Aug 19, 2026 11:39 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
As per reports, Iger is doing the deal along with venture capitalist Joshua Kushner
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Prior to this, she was Senior Director - LCS Digital Sales with Jiostar
e4m Desk Aug 10, 2026 12:49 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
The company reported an EBITDA loss of Rs 11 crore during the quarter and said it expects this to improve to Rs 7.53 crore in the corresponding quarter next year
e4m Staff Aug 4, 2026 12:51 PM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
Prior to this, David Divehall was with Veridooh as Operations Director
e4m Desk Jul 31, 2026 11:40 AM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
Sidhu was known for his accurate, insightful and balanced reporting over the years
e4m Desk Jul 27, 2026 12:11 PM
PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system
e4m Staff Jul 24, 2026 9:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
SportVibes will join Havas Play in the Netherlands, expanding the network's capabilities across Benelux
e4m Staff Jul 22, 2026 12:58 PM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Kanchan Srivastava Jul 22, 2026 9:03 AM
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA
e4m Staff Jul 17, 2026 6:25 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
