rome
According to the study Final 2025 Global New Business Barometer published by COMvergence, Mediabrands, Dentsu, Havas Media Network and Omnicom Media Group were among the other major contenders
e4m Staff Mar 24, 2026 2:50 PM
The celebration saw the gathering of industry leaders, senior executives, policymakers and long-standing partners
e4m Staff Dec 23, 2025 1:18 PM
Project Prometheus is focused on building advanced AI technologies for real world applications across engineering, manufacturing and physical operations
e4m Staff Nov 18, 2025 3:57 PM
Brands too must now learn to speak not just in a human voice, but in a machine-readable one too
Shantanu David Oct 28, 2025 9:08 AM
The tech giant has enhanced its browser with AI-driven features while strengthening ties with its wider product ecosystem
e4m Staff Sep 19, 2025 2:12 PM
The tech giant, however, faces strict limits on search contracts and data sharing
The debut of Claude for Chrome by Anthropic is expected to make browsers the new arena for e-commerce and marketing competition
Anuja Jain Aug 29, 2025 2:08 PM
Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and innovation
e4m Staff Aug 13, 2025 7:56 AM
Prior to this, Jerome Bigio was with Netflix as Senior Director of Marketing, SEA, Taiwan, and Hong Kong
e4m Desk May 19, 2025 11:51 AM
Speaking at the e4m OOH Conference 2025, Vinkoo Chakraborty, President of Rapport Chrome, said 2024 saw a whopping 52% growth in out-of-home advertising over 2023
BrandPulse Global will be led by industry veteran Mona Jain, as the Chief Growth Officer
While the DOJ pulled back from demanding Android’s outright divestiture, the proposal to decouple it from Google’s other offerings, such as Search and the Play Store, remains on the table
e4m Staff Nov 21, 2024 12:26 PM
Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers
e4m Staff Nov 11, 2024 12:20 PM
The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts
Shantanu David Oct 24, 2024 8:36 AM
Volkswagen, Hewlett Packard, Levi’s, Oppo and Spotify, among account moves that dominated the Indian market from January 2024 to June 2024, as per COMvergence New Business Barometer H1 2024
e4m Staff Sep 27, 2024 1:01 PM
Industry leaders and friends came together to celebrate Chrome DM's milestone
e4m Staff Jul 15, 2024 4:32 PM
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Pankaj Krishna Jul 5, 2024 11:51 AM
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
exchange4media Staff May 19, 2023 3:58 PM
New roles have been announced for Shantanu Khosla and Promeet Ghosh
exchange4media Staff Apr 24, 2023 6:11 PM
Tanishq and Talented, along with Superfly Films, have come together to remind everyone that before she’s a superwoman, she’s human. And it’s human to struggle and to fail
exchange4media Staff Mar 7, 2023 10:00 AM
The production house has so far produced over 5,000 ad films
exchange4media Staff Jan 16, 2023 3:15 PM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
The report deals with spends across categories globally, new business moves and local pitches
exchange4media Staff Sep 19, 2022 1:14 PM
The other concerns include cost-of-living crisis and climate changes, as per data from Kantar’s Global Issues Barometer
exchange4media Staff Jul 18, 2022 11:00 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM
In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'
exchange4media Staff Feb 14, 2022 8:36 AM
The new logo will be live for users across all devices with the release of Chrome 100
exchange4media Staff Feb 7, 2022 10:45 AM
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
exchange4media Staff Jan 27, 2022 8:38 AM
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
exchange4media Staff May 4, 2021 8:47 AM
The channels will air Hollywood hits from 9 am to 9 pm on 29 March
exchange4media Staff Mar 26, 2021 11:18 AM
The film will air on Sunday, February 28 at 1:00 PM and 11:00 PM
exchange4media Staff Feb 26, 2021 4:02 PM
Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads
Javed Farooqui Feb 11, 2021 8:55 AM
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month
exchange4media Staff Jan 13, 2021 9:05 AM
Kick-starting the Dussehra season, Movies NOW and MNX brings an exciting selection of Hollywood blockbusters which will air every night at 9pm from October 16 - 25
exchange4media Staff Oct 15, 2020 7:10 PM
The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari
exchange4media Staff Sep 19, 2020 2:00 PM
Srivastava will also handle Times Now, Mirror Now and ET Now
exchange4media Staff Aug 19, 2020 4:14 PM
Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures
exchange4media Staff Jun 21, 2020 6:00 PM
Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states
exchange4media Staff Apr 7, 2020 1:08 PM
The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign
exchange4media Staff Mar 27, 2020 10:00 PM
Currently Senior Vice President, Cloud & Cognitive Software, IBM, Krishna will take over as CEO in April
exchange4media Staff Feb 1, 2020 12:17 PM
The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now
exchange4media Staff Jan 22, 2020 11:42 AM
With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies
exchange4media Staff Jan 15, 2020 6:10 PM