EbixCash unveils latest ad film in association with Chrome Pictures

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

e4m by exchange4media Staff
Updated: Mar 30, 2020 4:05 PM
EbixCash TVC 3

EbixCash has recently launched a new ad film from their first-ever campaign – EbixCash ‘Har Khushi Ke Liye Kaafi Hai”. The film portrays realistic situations that showcases smaller incidents which brings happiness quotient to one's life.

The brand will be releasing two more ad films in the coming weeks.

Chrome Pictures is involved in the “campaign thought” for the brand, conceptualising, scripting, direction and production of the entire campaign. The process was spearheaded by Chrome Pictures and their creative team.

The ad film features actors who are differently-abled.

The campaign will be leveraged across television and digital platforms. EBIXCASH is also being endorsed by brand endorsers which include IPL teams and their players such as the KXIP, Delhi Capitals and Kapil Dev.

Hemant Bhandari (Director, Producer & Co-Founder Chrome Pictures) says: “This one is very special as when we thought of this Javelin script. I just loved it because of it being so simple and real as sometimes we all lose hope because of adversities in our life but then there’s always something which shows that it’s not all lost. We wanted to cast real people for this script. Zohan, the kid in this film, has actually lost his leg when he was very young and is still getting his chemo done. Also Akash, the player in the TVC, lost his legs in a train accident while he was preparing for Punjab Hockey team. But during the whole shoot process both of them were very joyous and supportive and more optimistic than any one of us on the set.”

After the release of the third ad of the campaign Robin Raina (Chairman of the Board, President & CEO, EbixCash) said, “The marketing motive behind this campaign is to raise awareness about EbixCash’s products and its services and our attempt to strike a chord with the Indian population as a company with a heart - enabling longevity and mind space for the EbixCash brand, in the minds of the viewers of the campaign. It is great to see how the two ad films of the campaign have turned out. I am positive the remaining films too will be equally impactful in communicating our brand values effectively.”

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