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Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff 16-January-2019

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri 04-December-2017

Ogilvy, Ramesh Deo Productions, Taproot, BBDO and DDB Mudra were among the other agencies that made India proud at Spikes Asia 2013

exchange4media Staff 18-September-2013

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma 02-May-2012

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma 02-May-2012

From common man’s ‘Desh ka namak’ to flavoured salt, Tata Salt takes a leap in the culinary scale. Leo Burnett brings out the taste factor in new TVCs

exchange4media Staff 16-February-2012

ITC has entered the ‘chewy mint’ category with Mint-O-Gol and has roped in DraftFCB+Ulka for its creative duties. The agency has sought to create a strong communication around the new brand with the launch of a new TVC, giving the mint a touch of hypocrisy-busting flavour.

exchange4media Mumbai Bureau 16-January-2010