research
Colors?blur=25

In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM

IRS?blur=25

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

TAM?blur=25

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Tanya Chaitanya Deepak Lamba?blur=25

Conducted by LeadCap Ventures on the behalf of Femina, the study is mainly meant to help the magazine’s client community to know their audience better

Eularie Saldanha Jan 10, 2020 9:10 AM

Wave X?blur=25

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

Print?blur=25

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

TAM Adex?blur=25

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini Dec 5, 2019 8:22 AM

LV Krishnan TAM?blur=25

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

Hemant Mehta, Kantar - South Asia?blur=25

At the Advertising Club Bangalore’s Knowledge Conclave, Hemant Mehta, MD & Chief Strategy Officer, Kantar, South Asia, spoke about transformational change in the market research industry

exchange4media Staff Nov 30, 2019 8:27 AM

accenture?blur=25

Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study

exchange4media Staff Oct 17, 2019 4:32 PM

Shaleena Kaura?blur=25

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

Leah Buley?blur=25

She will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient’s Digital Business Transformation practice capabilities

exchange4media Staff Oct 3, 2019 12:54 PM

TRA Most Consumer-Focused Brands 2019?blur=25

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

EBIX CASH?blur=25

The Court issued a dynamic injunction restraining publication or republication of certain defamatory articles against EbixCash by US-based Viceroy Research Group

exchange4media Staff Aug 30, 2019 4:23 PM

The Hindu?blur=25

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

exchange4media Staff Aug 19, 2019 8:43 AM

IRS?blur=25

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Flinto?blur=25

As part of the initiative, Flinto Early Learning Research Foundation has designed a 21-day water saving game 

exchange4media Staff Aug 7, 2019 1:01 PM

Amitayu?blur=25

Guest Column: Amitayu Basu, CEO, Numr Research, shares insights and tips on how to measure the outcome of an ad campaign

Amitayu Basu Jul 24, 2019 5:10 PM

Halo Effect IAS?blur=25

The latest biometric research released by Integral Ad Science shows that an ad's environment has a dramatic impact on how people react to it

exchange4media Staff Jul 18, 2019 6:42 PM

MRSI?blur=25

The Market Research Society of India has also elected members of the new managing committee

exchange4media Staff Jun 26, 2019 6:48 AM