research
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan Aug 5, 2026 8:40 AM
As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors
The 3-day summit, taking place from 12–14 August in Udaipur, will see leaders from higher education, policy and technology explore how institutions can remain globally relevant over the next decade
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems
e4m Staff Jul 13, 2026 4:23 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
Arvind Sharma, former Chairman of Leo Burnett, has remembered his long-time colleague and friend Ashok Kumar Das, whose pioneering work left an indelible mark on India's market research industry
e4m Staff Jun 26, 2026 8:21 AM
Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry
e4m Staff Jun 25, 2026 5:01 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Andrej Karpathy shared a statement on his X account announcing his move
e4m Staff May 20, 2026 8:56 AM
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Prior to his elevation, Gupta held the role of Deputy General Manager at the company
e4m Desk Apr 28, 2026 10:36 AM
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
Imran Fazal Apr 24, 2026 9:10 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Sudipta Banerjee brings with him over 3 decades of experience in market research field operations & research project management
e4m Staff Apr 20, 2026 11:16 AM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
Guest Column: L V Krishnan, CEO, TAM Media Research, writes to CVL Srinivas on his 3-decade journey with WPP and on his 60th birthday
LV Krishnan Mar 16, 2026 9:38 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
Garima Arora most recently served as Manager, Data Scientist in Mastercard’s AI Research and Product Development Team
e4m Staff Mar 2, 2026 10:15 AM
Prior to this, Anuj Rana was Senior Manager - Branding & Communication, Media Buying, at Healthians
In addition, Kangwook Lee will oversee long-term research in physical AI at KRAFTON’s new venture, Ludo Robotics, serving as its CTO
e4m Staff Feb 23, 2026 11:14 AM
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
This analysis reveals companies with the strongest reputations earned a nearly five percent ‘Reputation Return’ in shareholder value
e4m Staff Jan 16, 2026 12:32 PM
As per the report, while traditional services like social media and web analytics have matured, digital platforms, cloud infrastructure, and AI-driven solutions now enable greater scalability
The ICC/ESOMAR International Code 2025 takes into consideration the increasing use of AI, synthetic and secondary data usage, and the need for high levels of trust in market research and insights
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme