research
Sandeep Ranade?blur=25

Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)

exchange4media Staff Jul 12, 2022 1:03 PM

MRSI?blur=25

Paru Minocha and Saurin Shah elected as Vice-President, Prashant Kolleri as Secretary & Nitin Kamat as Treasurer

exchange4media Staff Jul 8, 2022 10:15 AM

book launch?blur=25

The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India

exchange4media Staff May 26, 2022 1:30 PM

SVOD?blur=25

A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years

exchange4media Staff May 18, 2022 8:46 AM

Pride of India?blur=25

At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx

exchange4media Staff Apr 22, 2022 8:50 AM

Ipsos?blur=25

The centre is set to handle the company's data analysis work of North America and other international markets

exchange4media Staff Apr 20, 2022 10:00 AM

BARC Logo?blur=25

Hindustan Unilever continued to be the most advertised group on TV this week

exchange4media Staff Apr 1, 2022 8:18 AM

BARC Logo?blur=25

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM

Manish Aggarwal?blur=25

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable

Manish Aggarwal Feb 21, 2022 8:45 AM

BARC Logo?blur=25

Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week

exchange4media Staff Feb 18, 2022 1:06 PM

Kantar?blur=25

Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM

Ipsos?blur=25

This tool would help marketers in the creative development process and enable optimizing the creative for more effective communication

exchange4media Staff Jan 28, 2022 3:23 PM

Hansa Research?blur=25

The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries

exchange4media Staff Dec 8, 2021 4:36 PM

NS Satish?blur=25

Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly

Simran Sabherwal Nov 1, 2021 8:30 AM

star maa?blur=25

Sun TV and Star Plus trailed in second and third spots respectively

exchange4media Staff Oct 29, 2021 8:44 AM

BARC India?blur=25

In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway

exchange4media Staff Oct 5, 2021 2:43 PM

BARC India?blur=25

In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway

exchange4media Staff Oct 5, 2021 2:17 PM

Jay Pandya?blur=25

Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership

exchange4media Staff Oct 1, 2021 3:55 PM

supriya saxena?blur=25

Saxena’s previous stint was with Network18 Group as Corporate Communicator

exchange4media Staff Sep 29, 2021 7:14 PM