Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media

exchange4media Staff Jan 19, 2023 11:28 AM


Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check

Durgesh Garg Jan 10, 2023 12:39 PM


The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers

American Marketing Association Dec 26, 2022 12:16 PM

Cyber media?blur=25

At a face value of Rs 10, the price per share will be Rs 171 to Rs 180 per equity share and will be sold in lots of 800 shares

exchange4media Staff Sep 24, 2022 9:52 AM


The campaign takes a metaphorical route by showing a person driving the car blindfolded to drive awareness of why one should research before and not after an investment

exchange4media Staff Sep 12, 2022 2:11 PM

Sandeep Ranade?blur=25

Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)

exchange4media Staff Jul 12, 2022 1:03 PM


Paru Minocha and Saurin Shah elected as Vice-President, Prashant Kolleri as Secretary & Nitin Kamat as Treasurer

exchange4media Staff Jul 8, 2022 10:15 AM

book launch?blur=25

The book provides insight into the changing nature of Muslim politics and the ideas of citizenship in independent India

exchange4media Staff May 26, 2022 1:30 PM


A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years

exchange4media Staff May 18, 2022 8:46 AM

Pride of India?blur=25

At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx

exchange4media Staff Apr 22, 2022 8:50 AM


The centre is set to handle the company's data analysis work of North America and other international markets

exchange4media Staff Apr 20, 2022 10:00 AM

BARC Logo?blur=25

Hindustan Unilever continued to be the most advertised group on TV this week

exchange4media Staff Apr 1, 2022 8:18 AM

BARC Logo?blur=25

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM

Manish Aggarwal?blur=25

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable

Manish Aggarwal Feb 21, 2022 8:45 AM

BARC Logo?blur=25

Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week

exchange4media Staff Feb 18, 2022 1:06 PM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM


This tool would help marketers in the creative development process and enable optimizing the creative for more effective communication

exchange4media Staff Jan 28, 2022 3:23 PM

Hansa Research?blur=25

The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries

exchange4media Staff Dec 8, 2021 4:36 PM