reach
On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership
e4m Staff Aug 28, 2026 12:07 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition
e4m Staff Jul 22, 2026 1:55 PM
Bhattacharjee joins Origen Realty from Reach Group where he was Vice President-Marketing
e4m Staff Jul 20, 2026 2:59 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more
Simran Sabherwal Jul 1, 2026 9:31 AM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 25, 2026 6:35 PM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Industry executives say influencer marketing is shifting from vanity metrics to trust, micro creators and measurable conversions, as brands prioritise authenticity and performance over reach
Shalinee Mishra May 18, 2026 8:47 AM
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue
Kanchan Srivastava Apr 27, 2026 8:35 AM
Prior to this, Sood worked with the MIB, where she handled policy and communication-related assignments
e4m Staff Apr 11, 2026 12:37 PM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
Ashish Sehgal, CEO of Times Television Network and Chief Growth Officer, spoke at a recent roundtable on ideas like an integrated newsroom, the shift from GEC to news, his outlook for 2026 and more
Chehneet Kaur Dec 18, 2025 9:19 AM
This collaboration bridges IndiaFilings’ extensive SMB ecosystem with NewsReach’s expertise in PR and storytelling
e4m Staff Oct 31, 2025 9:47 AM
This strategic tie-up will bring together NewsReach’s functional AI model for content verification and NewsMobile’s expertise in multi-language fact-checking
The selection is part of the Centre’s intent to modernize citizen outreach and engage digital-savvy audiences through platforms like Instagram, YouTube and X
e4m Staff Jul 30, 2025 3:01 PM
There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits
Shalinee Mishra Apr 30, 2025 9:17 AM
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
e4m Staff Jul 31, 2024 5:09 PM
The investment is expected to be completed by June 30, as per media reports
e4m Staff Apr 15, 2024 10:47 AM
The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Shantanu David Aug 25, 2023 9:13 AM
This restructuring has been done keeping in mind the emerging opportunities in programmatic audio, branded podcasts & digital media
exchange4media Staff May 25, 2023 8:32 PM
The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
exchange4media Staff May 5, 2023 12:11 PM
With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile
NATIVE CONTENT Feb 28, 2023 2:42 PM
Dan Brackett, Chief Technology Officer, Extreme Reach, shares why reaching consumers today across any screen is nothing short of game-changing
Dan Brackett Jan 24, 2023 12:52 PM
Dipali Mahesh, Managing Director, Extreme Reach India, shares ways to fix woes in the advertising and marketing supply chain
Dipali Mahesh Jan 5, 2023 10:36 AM
Dipali Mahesh, Managing Director, Extreme Reach India, writes on the modern approach to marrying all the brand creative with all the media placements in one platform
Dipali Mahesh Dec 6, 2022 10:29 AM
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
An interview with Dan Brackett, Co-founder and Chief Technology Officer at Extreme Reach, on how brands can improve their workflow to launch campaigns efficiently
Dipali Mahesh Nov 1, 2022 10:28 AM
Twitter has also said that it will implement a comprehensive compliance programme to resolve alleged data privacy violations
exchange4media Staff May 27, 2022 12:02 PM
As per I&B Minister Anurag Thakur, Bureau of Outreach & Communication spent Rs 96.39 cr on 5,608 publications, Rs 8.13 crore on 168 TV channels, and Rs 13.96 crore on 368 radio stations in this period
Javed Farooqui Feb 11, 2022 8:46 AM
The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event
exchange4media Staff Jan 27, 2022 7:21 PM
GoDaddy has warned users that this exposure can put users at greater risk of phishing attacks, adding that the probe is ongoing
exchange4media Staff Nov 24, 2021 7:10 PM
The BOC, which is the nodal agency for issuing government ads, has amended the clause 3(b)(vi) of the Policy Guidelines for the Empanelment of Private FM Radio Stations
exchange4media Staff Nov 22, 2021 8:33 AM
She will oversee customer retention and strategy execution to improve engagement with Wizikey
exchange4media Staff Jul 14, 2021 12:18 PM
The agency has registered a case against unidentified officials of BOC, along with Harish Lamba, Aarti Lamba and Ashwani Kumar
exchange4media Staff Jul 13, 2021 3:18 PM
The data includes phone numbers, email IDs, physical addresses, geolocation data, workplace information & inferred salaries, and links to users' social media accounts
exchange4media Staff Jul 1, 2021 2:43 PM
According to reports, the leaked data includes Facebook ID numbers, profile names, email addresses, location information, gender details, job data, and other details
exchange4media Staff Apr 5, 2021 2:19 PM
The bureau spent Rs 62.01 crore on print media including newspapers while Rs 11.17 crore was spent on private cable & satellite channels
exchange4media Staff Mar 23, 2021 11:42 AM
Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach
exchange4media Staff Oct 3, 2020 1:23 PM
The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences
exchange4media Staff Sep 21, 2020 9:26 AM
Prior to this, Golatkar was working for Star India as Lead, Public Relations and Marketing Communications for Star Sports Network.
Nafisa Shaheen Jun 15, 2020 12:45 PM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
The new guidelines stipulate that social media platforms with 25 million Monthly Unique Users will be eligible for government ads
exchange4media Staff May 15, 2020 4:22 PM