Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data

Aryendra Khan Apr 2, 2026 9:25 AM

Agency heads  are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive 

Sunidhi Vijay Jan 5, 2026 8:49 AM

2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers

Sunidhi Vijay Dec 30, 2025 9:04 AM

Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025

e4m Staff Oct 15, 2025 4:34 PM

Grapes Worldwide has conceptualised and executed a new campaign for Vibhor Oils

e4m Staff Aug 20, 2025 1:34 PM

Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand

Shradha Agarwal Apr 23, 2025 3:48 PM

Grapes Worldwide will be responsible for devising the consolidated digital strategy for LivWell and managing its entire communication strategy

e4m Staff Mar 19, 2025 12:24 PM

Guest Column: Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and unforgettable campaigns

Shradha Agarwal Jan 30, 2025 9:03 AM

The campaign, released on the occasion of International Men’s Day, has been conceptualized by Grapes

e4m Staff Nov 19, 2024 4:00 PM

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

Chehneet Kaur Nov 13, 2024 9:00 AM

The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company

e4m Staff Aug 21, 2024 5:09 PM

The campaigns were executed for DS Group and Catch Foods

e4m Staff Jun 13, 2024 1:18 PM

Prior to Grapes, Akshay Bhatla worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito

e4m Staff May 22, 2024 12:21 PM

Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love

Shradha Agarwal Mar 13, 2024 8:52 AM

The agency will provide creative and media services to the brand

e4m Staff Sep 18, 2023 11:18 AM

The account was won post a multi-agency pitch and will be serviced by the agency’s Delhi office

exchange4media Staff Jun 12, 2023 2:47 PM

This year, #HTsalutes all mothers who are a source of limitless love and compassion

exchange4media Staff May 22, 2023 2:06 PM

The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes

exchange4media Staff Feb 13, 2023 12:42 PM

The campaign has been conceptualised by Grapes

exchange4media Staff Jan 9, 2023 12:18 PM

The account will be serviced from the agency’s Delhi office

exchange4media Staff Dec 26, 2022 12:45 PM

The mandate will be handled by the agency’s Mumbai office

exchange4media Staff Nov 1, 2022 12:11 PM

The account was won following a multi-agency pitch

exchange4media Staff Sep 12, 2022 2:46 PM

The agency will focus on creating and executing content, and social media management, as well as creating a community of audio enthusiasts for JBL

exchange4media Staff Aug 9, 2022 11:47 AM

The account will be serviced from the agency's Delhi office

exchange4media Staff Jul 18, 2022 11:39 AM

The account will be serviced from the agency’s New Delhi office

exchange4media Staff Jun 14, 2022 10:52 AM

Agarwal takes over from Himanshu Arya who is moving on to a higher role

exchange4media Staff Mar 8, 2022 12:10 PM

The agency has won the mandate following a multi-agency pitch

exchange4media Staff Jan 27, 2022 2:11 PM

Prior to this, Sengupta was associated with Wunderman Thompson

exchange4media Staff Jan 6, 2022 1:23 PM

The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022

Mansi Sharma Jan 6, 2022 9:02 AM

Narain was previously associated with McCann Worldgroup

exchange4media Staff Dec 10, 2021 1:44 PM

In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce

Mansi Sharma Nov 25, 2021 8:43 AM

The agency has unveiled a fresh brand identity with a new logo to serve clients better while expanding the offering of varied services altogether

exchange4media Staff Nov 17, 2021 1:02 PM

The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand

exchange4media Staff Oct 19, 2021 2:36 PM

The campaign has been executed and conceptualized by Grapes Digital

exchange4media Staff Sep 21, 2021 2:56 PM

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding

Neeta Nair Sep 21, 2021 9:15 AM

The agency has won the mandate following a multi-agency pitch and it will service the account from its New Delhi office.

exchange4media Staff Jul 15, 2021 12:58 PM

The campaign has been executed and conceptualized by Grapes Digital

exchange4media Staff Jun 18, 2021 1:12 PM

While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other

Tasmayee Laha Roy Jun 15, 2021 9:18 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

The agency's Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and its seven brands

exchange4media Staff May 20, 2021 1:22 PM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and influencer marketing

exchange4media Staff May 4, 2021 12:02 PM

From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

The campaign is conceptualized and executed by Grapes Digital

exchange4media Staff Jan 9, 2021 7:13 AM

The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand

exchange4media Staff Nov 24, 2020 1:05 PM

The agency will handle the digital strategy, media planning and buying for the brand

exchange4media Staff Sep 10, 2020 12:11 PM

The agency will be strategizing and providing digital marketing services for the brand

exchange4media Staff Sep 1, 2020 12:09 PM

The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office

exchange4media Staff Aug 18, 2020 6:40 PM