product
Neha Bhambri Appointed Brand Head at Samsonite India?blur=25

Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product

e4m Desk Jul 6, 2026 2:06 PM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

Denise Moreno Appointed CMO of Meta After 17 Years of Service?blur=25

Alex Schultz has been named Meta’s first Chief Data Officer

e4m Desk Jul 2, 2026 8:05 AM

Jesse Singh Takes the Helm as CEO of Fortune Brands Innovations?blur=25

Singh has more than three decades of leadership experience across building products

e4m Staff Jun 30, 2026 2:00 PM

Harsh Deep Chhabra Ends Tenure at Godrej Consumer Products?blur=25

In a social media post, Harsh Deep Chhabra reflected on the journey of establishing a global media capability spanning India, Indonesia, Africa, Latin America and the US

e4m Staff Jun 30, 2026 1:44 PM

Anant Rastogi Leaves Zepto to Lead Brand at Swish?blur=25

Prior to this, Anant Rastogi was Senior Director - Brand at Zepto

e4m Desk Jun 25, 2026 6:48 PM

Jai Bajaj Takes Helm as MD & CEO of Bajaj Capital?blur=25

While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer

e4m Staff Jun 23, 2026 2:01 PM

Niyati Agarwal Promoted to Vice President of Product at Gupshup?blur=25

Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company

e4m Desk Jun 22, 2026 10:40 AM

Rusk Media Secures ₹100 Crore Funding Led by Nazara Technologies?blur=25

InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round

e4m Staff Jun 22, 2026 10:05 AM

Rasika Prashant Appointed CEO of NSRCEL at IIM Bangalore?blur=25

Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer

e4m Staff Jun 17, 2026 3:01 PM

Shivam Puri Takes Helm as CEO of Cipla's One India Business?blur=25

Puri is currently the Managing Director and Chief Executive Officer of Cipla Health

e4m Staff Jun 16, 2026 3:43 PM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Amul's Controversial Ad: Nation-Building or Political Endorsement??blur=25

Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

Godrej Wealth Appoints Neeraj Mahajan and Ankit Dhadda to Leadership Team?blur=25

Godrej Wealth has appointed Neeraj Mahajan as Chief Business Officer and Ankit Dhadda as Chief Digital Officer

e4m Staff Jun 10, 2026 1:19 PM

Kuku's IPO: A Game-Changer for India's Microdrama Industry?blur=25

If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business

Kanchan Srivastava Jun 8, 2026 8:53 AM

DEPT® Unveils AI-Driven Content Engine in India with Adobe Partnership?blur=25

New India and APAC leadership structure signals DEPT®'s long-term commitment to the region

e4m Staff Jun 5, 2026 3:35 PM

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Desk Jun 3, 2026 8:22 AM

Marico's Vikram Karwal on Expanding Parachute Advansed into Shampoos?blur=25

Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line

e4m Staff May 29, 2026 2:03 PM

Sudhir Sitapati Joins Asian Paints as Independent Director?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Staff May 29, 2026 12:41 PM

Sonia Manglani Takes on New Role as Associate VP at GCPL?blur=25

In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives

e4m Desk May 28, 2026 1:59 PM

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer?blur=25

Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency

Imran Fazal May 26, 2026 9:14 AM

Swati Bhattacharya?blur=25

Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title

Neeta Nair and Raaina Jain May 15, 2026 10:25 AM

How affordable premium is reshaping consumption in India?blur=25

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks

Prabhakar Mundkur May 14, 2026 9:03 AM

Akshay Chowdhary exits as Head of Operations at Dharmatic Entertainment?blur=25

Akshay Chowdhary had been associated with Dharmatic for over six years

e4m Staff May 13, 2026 12:13 PM

The HEINEKEN Company?blur=25

The Global Creative roster has been consolidated with 3 Holding companies: Publicis, WPP, and Stagwell

e4m Staff May 11, 2026 11:17 AM

Chitwan Singh joins Britannia in leadership role effective 15 June 2026?blur=25

The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales

e4m Staff May 8, 2026 8:56 AM

GCPL reappoints Sudhir Sitapati as MD and CEO?blur=25

Prior to joining Godrej Consumer Products Limited, Sudhir Sitapati spent over two decades at Unilever

e4m Staff May 7, 2026 2:55 PM

GCPL?blur=25

On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%

e4m Staff May 6, 2026 5:24 PM

Uttam Kumar joins Metro Brands as Chief Product Officer?blur=25

Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India

e4m Staff May 5, 2026 4:21 PM

amazon?blur=25

The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production

e4m Staff May 5, 2026 3:38 PM

SPNI appoints  Harsh Deep Chhabra as Head – Strategy & New Business?blur=25

He joins SPNI from Godrej Consumer Products Limited, where he served as Global Media Head

e4m Staff May 2, 2026 5:26 PM

Sridhar Solur appointed CEO of Lasko Products?blur=25

Sridhar Solur most recently served as Chief Executive Officer of Kenmore

e4m Staff Apr 29, 2026 9:50 AM

Anant Mehrotra appointed Global Product Lead Play Partnerships Google?blur=25

Mehrotra was earlier the Global Product Lead, Mobile Apps Ads -Measurement and Ecosystem

e4m Staff Apr 28, 2026 3:35 PM

Buy Now?blur=25

At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one

Shalinee Mishra Apr 24, 2026 8:23 AM

Balaji Prakash moves on from EID Parry India COO role?blur=25

Prakash is the Chief Operating Officer & Business Head-Consumer Products Group

e4m Staff Apr 21, 2026 3:13 PM

Amrita Bharadwaj joins Reliance Consumer Products marketing?blur=25

Amrita Bharadwaj, who was VP-Brand Solutions Sports at JioStar, exited the media company in mid-March

e4m Desk Apr 17, 2026 9:47 AM

LT Foods appoints Ritesh Sud as Chief Marketing Officer?blur=25

He earlier served as VP (Marketing) - National Brands, Packaged Beverages with Tata Consumer Products Limited

e4m Staff Apr 16, 2026 1:05 PM

Practo appoints Srijesh Kumar Global Chief Product Technology Officer?blur=25

Most recently, he served as Vice President at Salesforce

e4m Staff Apr 14, 2026 1:01 PM

Girish Hingorani | Blue Star Limited?blur=25

Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy

Shalinee Mishra Apr 10, 2026 9:40 AM

Prasanna Prasad appointed CPTO at VerSe Innovation?blur=25

Most recently, Prasad served as Chief Technology Officer & Head of Product and AI at Verve Group Inc

e4m Staff Apr 9, 2026 12:56 PM

Sanket Sawkar exits Sportz Interactive after 24 years?blur=25

Over the years, he held several key leadership roles, including that of Chief Technology Officer

e4m Staff Apr 6, 2026 8:23 AM

Suman Guha joins Croma as Chief Digital Officer?blur=25

Prior to joining Croma, he served as Chief Product & Technology Officer at Tata CLiQ

e4m Staff Apr 2, 2026 1:35 PM

Ashwini Vaishnaw?blur=25

In the absence of a central mega studio plan, the onus of building physical production infrastructure is increasingly shifting to states

Imran Fazal Apr 1, 2026 3:42 PM