product
The appointment follows a three-month global media pitch process initiated in March 2026
Srivastav will lead marketing for Capillary Technologies’ new AI Developer Platform
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
e4m Staff Aug 26, 2026 2:22 PM
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
Guest Column: Bhuvan Lall traces Discovery’s India journey and highlights how filmmakers Prabhu and Manika Asgaonkar are bringing India’s military stories to global audiences
Bhuvan Lall Aug 24, 2026 8:58 AM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour
Sandhi Sarun Aug 21, 2026 5:38 PM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
Karan Sehgal joins Voltas following a 16-year career with ITC Limited
e4m Staff Aug 18, 2026 10:49 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
Deepessh D has been with Hyundai Motor since 2021 and was earlier Brand and Media Strategy Head
As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive
Aryendra Khan Aug 14, 2026 8:53 AM
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal
Sunidhi Vijay Aug 13, 2026 8:55 AM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
Aasif Malbari has helmed senior roles at HUL, Tata Motors and GCPL, bringing experience across FMCG, finance, mobility and business transformation
e4m Staff Aug 12, 2026 11:38 AM
Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companies are looking at leadership
Dr Annurag Batra Aug 12, 2026 10:37 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies
Ganapathy Viswanathan Aug 12, 2026 9:12 AM
This will be in addition to his existing role of Head- Strategy, FP&A and Investor Relations.
e4m Staff Aug 11, 2026 4:46 PM
Aasif has spent three decades in the FMCG and auto industries, at GCPL, Tata Motors, and Hindustan Unilever
e4m Staff Aug 11, 2026 4:21 PM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
Sudarshan steps into this role after nearly four years at Capgemini, where he served as CTO for Telecom & Media in the UK
The standalone India business recorded 12% sales growth, supported by 7% underlying volume growth
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
e4m Staff Aug 6, 2026 12:51 PM
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Sunidhi Vijay Aug 6, 2026 9:35 AM
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
He will take over from Karthik Nagarajan, who has moved on after a stint of almost four years
Prior to this, Rahul Nag was with Pocket FM as Director - Brands, Communications and Partnerships
e4m Desk Jul 31, 2026 11:44 AM
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM