platform
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Uday Kumar Verma Jul 14, 2026 9:16 AM
Pankaj Pawar, also Managing Director of Reliance Jio Infocomm, replaces Kiran Thomas
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
Anuja Jain Jul 13, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
thumpN plans to use the fresh capital to expand its AI-powered platform
e4m Staff Jul 11, 2026 5:18 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals
e4m Staff Jul 10, 2026 11:14 AM
Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories
e4m Staff Jul 10, 2026 8:12 AM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Previously, Sharda served as Director - Artist Services at Believe India
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
The platform has been launched along with Varun Sheth and Zaheer Adenwala
Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
e4m Staff Jun 29, 2026 4:02 PM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
e4m Desk Jun 22, 2026 10:40 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
Imran Fazal Jun 18, 2026 9:05 AM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM
Mygate to deploy funds towards expanding its gated community footprint and strengthening its integrated platform
e4m Staff Jun 10, 2026 11:40 AM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:24 AM
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM