Hoichoi announces 100 hours of original content

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India

Digital our biggest revenue source in India: Ashish Trivedi, FreakOut

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in...

Oath Ad Platforms combines best ad tech services for advertisers: Rico Chan, MD, Oath

Advertorial: Rico Chan, Managing Director, Hong Kong, India and SEA, Oath, on the brand’s completion of a year and how the new ad platform with advanc...

Oath unifies ad tech under new brand, Oath Ad Platforms

Oath Ad Platforms offers access to expanded inventory, innovative ad formats, trusted data and enhanced machine-learning, along with other new capabil...

Dream11 partners with CleverTap

CleverTap’s AI/ML-powered platform is helping Dream11 craft personalised, contextual and timely engagement campaigns to drive higher app monetisation...

Ad-supported Netflix a reality soon?

Many users have reported that they were served video promos in between episodes of shows they were streaming

Flipkart and Hotstar partner to announce new ad platform

The platform titled Shopper Audience Network will bring together unique audience based insights to video advertising

Concept BIU Acquires the Business of Indian Press Clearing

This acquisition will help new clients to access to Concept BIU’s digital media monitoring platform, analytic tools, consultative client relations and...

Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

Google introduces new brands for their advertising products- Google Ads, Google Marketing Platform and Google Ad Manager.

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

5Paisa.com kicks off #InvestLikeAPro campaign

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the custo...

Quora launches Hindi version of its popular website

We see India as one of the top market for business after USA: Gautam Shewakramani, India country Manager, Quora

Morph.ai among Mayor of London’s India Emerging 20 awardees to go global

Morph.ai, a chat marketing platform, has been recognized as one of the fastest growing Indian companies by the Mayor of London, Sadiq Khan, to have re...

Dialog Partners with ALTBalaji to introduce original Indian content through ViU app

This strategic partnership with Dialog through the ViU app will result in the introduction of original Indian content to over 1 million Sri Lankan use...

The Internet Goes Mainstream; Hotstar Shatters Another Ceiling

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark

Q1: Amazon - the next big medium for advertisers, Twitter's 50% ad revenue came from video

Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Star India's hike in distribution deal puts pressure on MSOs

MSOs say they cannot charge consumers more, therefore the money either will come from the pockets of DPOs or they will recover it from other channels....

Ad fraud an issue in the SEA region and India: Country Manager- Mobvista

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Travelxp launched on T-2 platform in Slovenia; now in 75 million homes globally

With its latest launch in Slovenia, Travelxp has opened a window to the world for the viewers of Slovenia through the T-2 platform.

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